SEO is an evolving and changing industry. Strategies that were effective 5 years ago may fail your business today. Some of the best seo techniques were not introduced a few years ago. So, it’s good to stay updated with time to achieve success.
To stay on top it’s advised to do research, learn and test new approaches. An interesting fact about search engine optimization is the willingness to share information in the group.
It helps new business as well as experts to learn every day. It allows them to improve with advanced SEO techniques.
Read Also: SEO Trends to Follow in 2018
Follow these techniques to attain your SEO goals:
Table of Contents
Best SEO Techniques for 2018
1. Deep Topic Coverage
SEO is a high value-added marketing technique which is continuously evolving. Focus on keyword research, semantic search and Knowledge Graph of Google.
These best seo techniques let Google understand your searches no matter which keywords are used.
2. Content Optimization
If you are a prolific blogger or your website is consistently creating content you may be sitting on a locked gold mine. When a post is published, readers forget about it and move on to the next one.
They don’t realize the potential of the existing content of their site or blog. Conduct a content audit on your site quarterly, annually or half-yearly. Re-optimize it for more traffic.
3. Linkable Asset Development and Promotion
A linkable asset is a content piece that grabs backlinks from other sites. Create and promote linkable asset to improve SEO by acquiring backlinks. It helps grow the high visibility of your company.
Social media marketing, paid content distribution and other techniques are used for promotion after development.
4. Redirect Management
After re-optimization of an old website, often the URLs are also modified. That’s why there should be redirection and it must be managed carefully.
Redirects, especially 301 redirects pass the link of an old page on a website or blog to a new page. Without redirect management, it is possible to lose traffic and ranking. So beware.
5. Accelerated Mobile Page
Most of the visitors use smartphones to navigate through your website and blog. So, accelerated mobile pages are an open source framework for building fast mobile pages.
Whether they are simple article pages or complex forms and eCommerce sites, AMP works wonders for all. It enhances the mobile experience.
Websites that load faster are liked by search engines and they are higher in the SERPs.
6. Facebook Marketing
Use Facebook ads to promote linkable assets. Social media advertising is highly effective when it is carried out smartly.
It ensures business growth and high traffic to your page. If you want to boost business in a short time, Facebook advertising is essential.
Read Also: Best Social Media Tools for 2018
7. Content Personalization
User experience signals are a factor for SEO ranking when content reaches the first page of Google. Conversion rate optimization (CRO) is high-value adding marketing activity.
Different messaging had varying effects on different groups of people. It has drastically increased conversion rates on the website.
By following these seven techniques, it’s possible to grow business and get desired results.