Top 10 Best Social Media Tools for Marketing in 2018


This is no surprise that social media has surpassed every medium of advertisement and become the most effective medium. The businesses have been constantly looking at what they can do to make sure that their business enjoys the maximum benefits from the largest platforms.

The year 2018 will see no difference and the digital marketing will continue to bring out the same results. This is the most effective medium which has great prospects and manner to meet the prospective customers.

All brands are using the social media platforms to attract customers by using many social media tools. The best social media tools for marketing that will be useful for the business year 2018 are mentioned below.

Best Social Media Tools for Marketing in 2018

1. Buffer

Buffer - Best Social Media Tools for Marketing 2018

Buffer started a Twitter scheduling tool but now is a very popular social media tool for marketing. When the business is juggling between many posts it can get overwhelming.

The use of Buffer is popular amongst more than 4 million users to manage the various posts on different social media platforms. Buffer allows you to manage the posts, analyze the performance of the channel and even monitor the conversation.

There are many plans that are designed to suit different needs of the business. Thus small to large business organizations all benefit from it.

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2. Sprout Social

Sprout Social is a good platform which allows the management of different social media from one place. There are a few popular brands which use this media as it helps them with analytics and data management.

If you post the right content at the right time you will enjoy the maximum benefit which is where SproutSocial helps you.

3. SocialDrift

SocialDrift is important to respond to the visitors immediately when they visit your social media profile. It is the best social media tool which allows business to grow the Instagram followers by using an algorithm.

The likes, comments and follow request are immediately sent to the visitors. The users get attracted to the account and this in return creates a lot of brand awareness.

There are many brands and giants who are using this platform for gaining more audience on their Instagram profiles.

Read Also: Best Social Media Templates for Effective Marketing

4. Owlmetrics

Owlmetrics - Social Media Tool for Marketing

Owlmetrics is your analytical tool which will help the profile to perform better. This is a complete tool which can change the whole performance of the profile.

There is a user-friendly dashboard which provides information about followers engagement and growth prospects.

One must realize that there is a specific time when the followers or target audience for the brands is online the tools provide data to use this time optimally.

5. Sprinklr

Sprinklr is one of the best social media tools for marketing which is designed for modern applications. It is a trusted brand for Microsoft and SAP which says a lot about is performance. The tool helps the organizations extract maximum benefits from the social media profiles by using great strategies.

Read Also: How to Increase Social Media Traffic

6. AdEspresso

The social media platforms offer a lot of help to the business to market their service and products better. The separate creation of a marketing plan for these platforms is a tedious task, this is where AdEspresso plays in.

Instead of creating separate lists for target audience marketing the tool allow integration of the platform and the rest of the campaign so that the work is reduced and the targets are achieved.

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7. Salesforce Social Studio

Salesforce Social Studio - Best Social Media Tools for Marketing

Salesforce Social Studio is designed with quite a lot of features to support the organization and protect the brand name. The organizations are supported with all the resources they will require to enter the quantitative social media world.

8. is used to see what the platforms have resulted in when it analyses the performance of the marketing done. There is a simple dashboard from where the whole analysis can be managed. The users can also calculate the ROI by integrating the tools with others.

Read Also: 50 Ways to Increase YouTube Subscribers

9. Splice

Splice is a very specifical editing tool created by GoPro. This is specially designed for social media video content and designed by the pioneers themselves there is no reason not to use the tool. This allows the editing of video content to suit the needs of the promotional event.

10. Adobe Spark Post

The visual appeal is highly important when you are talking about marketing a product or service and the social media marketing is no different in this case.

This tool helps the brands to produce high-quality social media images and content which is visually appealing to the viewers. There are many features which help the organizations to do that.

In Conclusion

There is a possibility to reach out to millions of potential customer in the coming year and using these sophisticated tools the business marketing efforts will be rewarded. But still, if you are not sure which tool to use, then you can take help from Hopinfirst, one of the best digital marketing agencies.

Author Bio

James Tredwell is a Technical SEO at who works with unique problems and advanced search situations. He helps clients improve organic traffic through a deep understanding of Google’s algorithm and Web technology.

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