Since the search engine algorithms are updated every now and then, therefore it can be somewhat difficult for a SEO company to stick to any particular technique.
No doubt, it would be a big mistake if you do not update your SEO strategies from time to time, as per the nature of the search engine algorithm.
There were many SEO strategies in past that are no longer useful. In fact, if you keep on those strategies, it may harm the ranking of your website.
So, in order to make sure you do not end up making mistakes, let us provide you the latest SEO tips for 2018. The tips mentioned below can help your website achieve better position in the SERPs.
SEO tips for 2018
With the passage of time, more and more mobile device users are making use of ‘voice search’ feature. As per the stats, it is expected that by the end of 2020, about 50 percent of the smart phone users (both Android and iPhone) will use voice search.
Hence, if you want to make your website more feature-rich, it is important to adapt the feature of voice search, and make it one of the prime SEO strategies for the next few years. In this regard, it is vital to choose the right keywords, particularly the long form ones.
After all, when voice search is used by the smart phone users, they use more words.
Read Also: Top SEO Trends In 2018
Content still rules
This particular SEO strategy hasn’t changed at all. Content is still one of the most vital aspects when it comes to determining your ranking in the SERPs. Hence, it is vital to lay emphasis on strong content, which can entice your potential audience, and it should also provide them valuable information.
In this way, you will be able to make your website stand out from its competitors. You must make sure that each and every piece of content in your website has been properly optimized as per the search engine. Do not ignore the importance of meta descriptions, tags, alt tags, image titles, and headers.
User experience (UX)
In the online arena, user experience definitely matters a lot in determining the quality of a website. This is the reason why Google has placed UX in the list of crucial SEO aspects.
Like we know, web designing concepts are evolving with the passage of time. In addition, the expectations of online users from the websites are also getting higher, from the perspective of UX.
Hence, if your website does not showcase a creative and easy-to-understand design, it will not be liked by the search engine algorithm. So, when you hire web developers for your website, make sure they are capable of delivering good results.
Even in 2018, the importance of local SEO is not going to diminish. There is no dearth of online users who use search engines for finding local service providers. Local business directories in the web world are being widely used these days.
For this reason, if your website lacks in this area, it will not be ranked higher in the SERPs. By associating your website with a profile from Google My Business, and submitting the details to local online directories, you will be able to experience a lot of positive changes.
Plus, if you are able to get positive reviews from the local online audiences, it can deliver even better results. For a local business, be it large or small, it can be quite beneficial if it is able to rank high (on the first page of search result) with certain local keywords.
Stay away from link spamming
The search engine algorithm of Google is getting more and more sensitive and advanced when it comes to detecting spammy content. So, it is the time for you to take a good look at the link building techniques used in your online marketing strategies.
If you are making use of spammy content, there is no doubt that Google will either flag or even demote your website. So, while doing guest blogging, it is vital to make sure that keywords and links are limited. Making use of black hat strategies can be damaging.
Gone are the days when internet speed in the semi-urban areas used to be really slow. With the presence of 4G network, people are now able to watch videos seamlessly on YouTube.
Hence, the number of YouTube audience is definitely increasing, which in turn has turned YouTube a major marketing platform. So, if you upload optimized videos on YouTube then they can surely deliver some impressive results. For traffic generation, optimized videos can be a good idea.
Read Also: 50 Ways to Increase YouTube Subscribers
Web page loading speed
This is something quite related to the aspect of user experience. In 2018, if your website pages are still taking a lot of time to in loading, then it is definitely a bad thing.
Google search engine algorithm will never allot a higher rank to such websites. So, make sure the web pages of your website take no more than 3 seconds to load.
Check your website page speed on google’s PageSpeed Insights.
Here’s the Ultimate Guide to Speeding Up Website.
Reports & analytics
Some marketing agencies just keep on spending money and effort on their SEO strategies. But, they do not generate reports or analyze the effects of the SEO strategies on the performance of the website.
This is a big mistake. If you do not have an idea about how your web pages are performing, you will never be able to come up with better SEO techniques.
So, those were some of the highly useful SEO tips for 2018. Keeping them in mind will surely help you get better results. Likewise, if you are planning to hire services of a SEO company, do not forget to discuss about the tips mentioned above.
In this way, you will be able to find a more reliable and efficient service provider for the optimization of your website.