It’s time to fold your sleeves as our digital world is set to transform this year. Online marketers remain active to avoid the subsequent hustle in the competitive social media sphere.
So, are you prepared to perform social media marketing in 2018? If yes, make sure that you are familiar with new marketing techniques to stay in the race.
Many social media marketers consider the most popular trends to set their strategies.
Here are 5 most anticipated SMM tips you must consider to achieve better SEO results in 2018:
Visuals Will Rule Over Social Media
By 2019, video-based content will speed up the global consumer internet traffic with the rate of 79% by SmallBiz Trends report.
More than 90% customers love video-based stories & updates on social media. Streamlining videos & GIFs remain viral in the previous year.
Hence, it’s quite clear that visual marketing will remain at a center stage of SMM. Every enthusiastic social media marketer must know that more brands are retaining their customers via video-based ads.
Videos are considerable for impactful social interactions and this SMM tactic will generate leads for you.
Increased video consumption indicates that video marketing will become a powerful social media marketing strategy in few days.
Video content stands as the future of social media marketing and you need to work on it. Do not wait, just go for it as high-quality videos can grab attention in just 3 seconds.
Instagram As a Game Changer In Marketing
2018 will be a get-together for Facebook & Instagram. Social media marketers approve the role of video ads and they are ready to implement this strategy in 2018.
You need to tune up with the new social trends based on live stories, polls, forecasts, sessions, updates, & more. It was found that social media activities are speeding up on Instagram.
Social media marketers are redefining their strategies as the increased usage pattern of Instagram dominates over Facebook & Snapchat.
However, Facebook supports consumers’ shift towards Instagram due to better engagement and increased user base.
Ephemeral Content Will Make Sense
Why ephemeral content is popular? Users are already sharing their stories as per their current activities or moods. So, what’s new in this short-lived status that disappears in next 24 hours?
Believe it or not, ephemeral content is the latest upgrade in the digital era. Almost all social media platforms are featuring ephemeral content to engage the global users wishing to get all updates.
Social media marketing experts can take benefit of adding ephemeral content on their posts. Audience never wish to miss out short-term opportunities.
So, you can spread temporary content for social media marketing and receive immediate responses from other end. Ephemeral content will definitely work to bring your brand in limelight and steer customers via social platforms in 2018.
Strategize For Augment Reality
“AR will reshape your social media marketing strategies.”
The rise of AR technology will bring a new craze among social media users. Apple’s recent launch iPhone X highlights its AR-based functionality.
Social media platforms are more likely to integrate this technology by taking Snapchat’s AR feature in consideration. That’s why, social media marketers must plan to attract viewers’ towards virtual world of lifelike experiences.
It is necessary to move in a right direction as social media users think twice to decide whether to stay or not.
Read Also: Google ARCore vs. Apple ARKit
Content Will Remain Priority
No one can neglect the role of content in effective social media marketing. User-generated content will be your next strategy to establish a brand through social media channels.
SMM strategists perform activities to understand customers’ preferences & define them via interactive videos or impactful quotes.
Your content strategy for 2018 must include:
- Quiz & contests to create buzz about your brand
- Motivate fans & social media followers to share their thoughts
- Valuable content for customer addressal on social media
- Integrate visuals with social media content
- Be prepared with your content bank
Content is a key to successful social media marketing and you must have a plan for it in 2018.
Social media marketing requires a lot of research work. However, you can make it effortless with active mind & strategic work flow.
You can build up a foolproof plan if you have gone through all above social media marketing tips for 2018. Get, set, & go to shine on all the stages of social media.
This write-up is a small specimen of Jacob Colleen, a social media marketer at Webby Central. He has been working for this renowned social media marketing agency from past few years.