If you’re planning to start a business, you must consider strategies for continued growth. Here are 11 creative brand ideas to consider using right now.
According to one study, 42% of people distrust brands. So, if you’re trying to get people to buy into your brand, it’s clear that you’re going to be facing an uphill battle.
But when faced with the task of creating a positive, trustworthy identity for your business, knowing where to begin can be a challenge. Is changing your logo enough? Perhaps you should focus on producing more video content?
Read on to discover 11 creative brand ideas that’ll help you get the job done. Use these ideas, and it won’t be long before you have a strong brand that resonates deeply with your target audience.
1. Get Clear on What Your Brand Represents
If you want to develop a strong brand, it’s essential you’re crystal clear on what you want your brand to represent.
One way you can do this is by defining your target market. Do they live in a specific region? Do they belong to a certain age range? Do they have a particular kind of profession? Do they all share a common hobby?
You should also gain some clarity on the ideas and concepts that align with your brand. The easiest way to tackle this is by thinking about what makes your business different from competitors.
Does your company adopt a handmade approach, while competitors use automated machines? Do you use premium quality materials? Does your staff go through a rigorous training program?
Take some time to write down the values that represent your brand. You can then cross check all future marketing materials, to ensure the correct values are always being communicated.
2. Make Sure Your Staff Are Aware of Your Brand
It’s crucial that staff know about the values your brand is supposed to represent.
Create a document that describes your brand and how you want the public to perceive the company. Make sure staff have access to this document so that they can review it on a consistent basis.
It’s also worth holding regular meetings, to make sure everyone is aware of the values that drive the brand.
3. Create Content That Resonates with Your Brand
Aside from the actual products you put out, content can be an excellent way to represent the values of your brand.
The content medium you go with will often depend on the demographic you’re targeting.
Younger audiences tend to favor video content, but older audiences can be more receptive to the written word.
Either way, for most brands, video content tends to work well and platforms like YouTube make it easy to host video. The style of your videos will need to reflect your brand. If you have a premium brand, make sure you put a lot of effort into editing your videos so they have a ‘premium’ feel.
4. Does Your Logo Reflect Your Brand?
If you want your brand to represent a ‘modern’ company, an outdated logo will create inconsistency in your branding.
You’ll find that companies like 99designs make it easy for you to crowdsource a wide range of logo designs, at a relatively low cost. If you’re feeling brave, you can even take a shot at creating your own logo. You can create your logo online, with the help of specialist websites such as this one.
5. Don’t Spam People
You don’t want to annoy people, with your marketing as doing so can hurt your brand.
If you want people to feel good about your company, be wary of spamming them with marketing messages. Such an approach might lead to a short-term improvement in sales, but in the long-term, it can lead to a negative reputation.
6. Reinforce Your Brand Using Email
If you want to reinforce your brand, email can be a great option. If someone provides your company with their email address, they’re giving you permission to contact them.
As a result, they’ll be happy to hear stories on how your brand is having a positive impact on the world. If you do this consistently, you’ll be able to build upon the positive association’s people have with your brand.
7. Hold Events That Represent Your Brand
Events can be one of the best ways to share the values of your brand.
You may want to hold an event where speakers talk about topics that align with the values of your brand. Or, you could sponsor an event, which also aligns with the concepts you want your brand to represent.
If you want to make the event accessible, you could even host it online.
8. Learn from the Experiences of Your Customers
Customers may give you suggestions on how you can improve your brand and sometimes they may do this indirectly. For instance, you may find customers using your product in a way you didn’t expect them to.
Following this, you may discover that you need to adjust your branding so that it’s inclusive of an entirely new demographic. It’s important you pay close attention to what your customers are telling you so that you can take advantage of such opportunities.
9. Share the Story of Your Brand
Sharing the story of what’s going on behind the scenes can be incredibly powerful. If you’re going to release a new product, think about filming the journey of making this item.
By sharing this story, you can show the world the care that you put into your products, and thus you’ll be able to build a lot of goodwill with your audience.
10. Don’t Be Afraid to Protect Your Brand
As your company grows in size, certain individuals might ‘print’ bad things about your brand. If these allegations aren’t true, it’s important you take steps to fight back.
If you don’t make an effort to set the record straight, you run the risk of hurting your brand, as potential customers may end up believing the false rumors.
11. Consider How You Can Experiment
Over time it’s easy for your brand to become stagnated. To prevent this from happening, think about experimenting with the way you promote your brand.
For example, if you produce a lot of short-form video, consider creating a piece of long-form content, or even some text content. If your brand uses YouTube Ads, see what happens if you promote your brand on Facebook.
Will These Brand Ideas Help You?
Lots of companies think about building a strong brand, but very few manage to do so.
If you want to build a strong brand, you first need to decide who your brand is going to represent. You should also think about how you can create content that promotes the values of your brand. If someone prints something negative about your brand, it’s important you fight the false rumors.
Yes, building a brand is hard. But if you use the brand ideas we’ve shared in this post, you should be able to join the small group of businesses that have a strong and trustworthy brand.
Interested in how you can build a brand using social media? Check out this post for some tips!