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Facebook ads, if used properly, can be the ultimate marketing tool.
Life is full of hacks that make doing things easier. If you look hard enough, you’ll find one for almost everything. So, why shouldn’t there be any hacks to increase clicks on your Facebook ads?
Facebook is still the most active social media platform, even with all the recent growth of WhatsApp, Instagram, etc.
Currently, there are approximately 2.20 billion monthly active users! Which automatically makes it the most accessible source for marketing your business or product.
Most digital marketers know that. Which is why Facebook saw 6 million active advertisers at the end of 2017.
However, tossing up Facebook ads thoughtlessly won’t get you many clicks. And without clicks your ads are worthless.
You need to work smart, not just hard if you want to capitalize on this huge market.
Facebooks ad platform provides more control to the user than Google. Which means, you can fine-tune your ads to increase click-through-rate (CTR).
You’ll be able to get high CTR Facebook ads with the right tricks and hacks. In this article, you’ll find such 3 hacks to increase clicks on your Facebook ads.
How to Increase Clicks on your Facebook Ads
1. Be Specific
Facebook has a vault for each user, full of personal data such as interests, hobbies, dislikes etc. It has the capacity to segment population on an unprecedented level.
Their unique position allows them to provide marketers with overwhelming information about the target customer base.
So, how to improve Facebook ads using this information?
By being specific about your audience.
You don’t want to drain your budget by displaying ads to the people who have little to no interest in what you have to offer. Research, use A/B testing to find out which demography interacts with ads from your line of products or services.
Thanks to Facebook’s vast reservoirs of data, you can be as specific as you want. Facebook Pixel can be used to maximize audience targeting capability.
Create an ultra-targeted market based on the age, interests, education, location and those who’ve visited your site previously. so that you can deliver ads to the most fruitful audience.
Let’s say you are running a vegan restaurant. Displaying your ad to individuals who are active vegans and located close by will increase clicks on your Facebook ads.
‘Interests’ is crucial for this type of Facebook advertising strategy. It helps you connect with individuals related to your product or service.
You’ll be able to see ‘estimated daily results’ your Facebook Ad might bring after you’ve set all the parameters. This, of course, can vary depending on several factors related to the ad itself.
Yet, there is something you can do that’ll increase click rate in the long run.
Allow Facebook’s algorithm to expand interest to increase reach. With the continuous influx of data, Facebook ads can evolve the campaign on your behalf.
This enables you to let Facebook refine the parameters that’ll bring the most clicks and makes your life easier.
2. Optimize Time
Timing is everything.
The first smartphone wasn’t created by Apple, it was created by IBM. But the world will remember Apple as the one who revolutionized the phone industry.
If you know anything about advertising, then you may have heard the term ‘Advertising spot’. It is the specified time an ad will run, probably during a specified program. ‘Primetime advertising spot’ is most coveted because it will have the most viewers.
But Facebook ads work a bit differently. Since people use Facebook on their own preferred time, there’s no universal specific time that’ll have the most users.
The ‘Primetime advertising spot’ of Facebook varies across industry, demography, and interests.
Running Facebook ads 24/7 won’t be much of help in increasing clicks. Even if you narrow down your target audience, it will be ineffective if they can’t see it at the right time.
On the other hand, you can achieve maximum ROI if you schedule your Facebook ads to the right audience at the right time.
For example, if you operate a pizza place, the best time to display ads will be an hour or so before dinner. People’s need for food will pull them to the ad and that will increase clicks on your Facebook ads.
Similar to finding to the right audience, you need to try out different time slots and look at your Facebook ad reports to find the best time.
Use the Facebook ads manager to break down the reports hour by hour. You’ll be able to see in more detail about the ads performance.
From there, just select which slots produce the most clicks on your ad and schedule likewise. One thing to keep in mind is that you’d have to use a lifetime budget instead of the daily budget when setting up.
3. Mix & Match
There are many cases where social media marketers not only schedule their ads all day long but also use the same ad. Continuously exposing your audience to the same ad will decrease its impact.
Facebook is a vast and complex platform, both for regular users and marketers. That is why a lot of advertisers don’t properly know how to use Facebook ads effectively.
The social media platform offer a variety of ad designs that can be used effectively. Currently, the Facebook ads type include:
- Newsfeed Ads
- Lead Ads
- Dynamic Product Ads (DPA)
- Right Column Ads
- Canvas Ads
- Carousel Ads
- GIF Ads
- Mobile App Install Ads
- Event Ads
- Video Ads
- Slideshow Ads
Utilizing only a single type of ad is as boring as it is a mistake. Even too much of a good thing is bad.
Thanks to the many varieties of ads Facebook offers, you can come up with several creative ideas and schedule them at different optimized times.
For example, you can select 3 different types of ads and schedule them to appear on different days of the week.
Each Facebook Ad will be different from the other, yet they should deliver one key message across all formats.
This is a great way to keep the audience from being fed up with your ads as well as applying different ad designs to increase clicks.
Mix & match different types of ad designs to find the ones that provide the best results.
The difference between high CTR Facebook ads and low CTR Facebook ads depends on the marketer’s ability to exploit resources to its fullest.
An expert marketer makes things look easy. And with the right knowledge, so can you. Knowledge is powerful that way.
A combination of these 3 hacks will not only increase clicks on your Facebook ads but also improve Facebook ad campaign overall.
Maruf Iftekhar is a content writer for WebAlive SEO team. WebAlive is a digital agency that is renowned for creating innovative SEO campaigns and websites in Melbourne.