Do you own a full-fledged online business? Then you would require a solid combination of robust, yet compelling content that is bound uniquely and marketed perfectly. This would act as an indispensable part of your content creation and promotion as well.
According to Sprout Worth, new and innovative content from time to time is the key to success of over the half successful content marketers. The reason being that such a marketing strategy would be able to advertise the business in a way that customers find it more authentic as compared to other traditional approaches!!
The following data also speak out the same actuality:
Well, by now, you might be aware of this fact as well. Still, you are not able to come up with quality content. As a result, you are losing the traffic and hence, your business as well.
Do you think this strategy would need a magic bullet? Surprisingly, no! You just need to understand the target audience that purely depends on the business niche. Thus, a radical piece of content would be prepped up and will surely go viral without any further hurdles!
Do you want to have an encompassing idea? Let us have a quick rundown through some of the tremendous valuable and important facts that you must remember while you are writing professional content. This would definitely attract a huge number of customers.
Tips to Create Stand-Out Content
A masterly research is significant
When you are sure to pen down your ideas on a topic, then you must be well-versed and well-equipped. So, spare some time for a worthy research.
If the writer himself has a scanty idea about the topic he is composing, the audience would get a crystal clear approximation of the extent of inadequacy by just reading a couple of outlines.
And, do you believe that someone would want to read the composition in such a scenario? Undeniably, NO!
Mingle with the right people
If you wish to draw maximum traffic towards your website, it is quite obvious that your articles should get published on the right platform where you will get the relevant genuine viewers.
So, if you are a blogger who is crazy about writing on health and fitness subjects and you end up writing an article for a platform that is solely for the recent technologies, the content becomes completely useless.
Thus, always ensure that you are having contacts with certain top-notch websites that match your area of interest. Henceforth, whenever you sit to write an article on your favorite topic, first search for an ideal website to publish it!
So, one of the best thing that you can do in such a scenario is to create a list of the best target websites in the niche.
A spreadsheet with such details would look like the one that is curated below:
Vibrant pictures do wonders
Do you find the National Geographic website striking and impressive? The blatant answer would be a big YES! Those colorful pictures, amazing videos, and a lot more make the whole platform a phenomenal one. Vice-versa, imagine the same site without a single image. Sounds terrible, right?
This is the impact that is created by the photographs! So, make sure that whenever you are penning down an article, some relevant images must be included. It gives an impressive and visual appeal to readers, creating a better effect on the audience.
Following is an infographic that can give you a clear idea about how to perfectly use pictures in a content:
Don’t make it too long!
ATTENTION! When your article gets too stretched, never forget to pause with significant paragraphs! The reason lies in the fact that lengthy posts written at a stretch and devoid of the eye-catching headings seem to be dull and boring for the readers. You should know the correct statistics of words before writing a specific article.
Moreover, it becomes a tricky task for Google crawlers as they are not able to scrutinize the article quickly and thus, the SEO ranking of the website goes down. As a result, your targeted readers won’t be able to find your article easily while browsing the Web.
Who is the author?
You can’t just wake up in the morning, publish an article on your website and expect it to attract huge traffic! Your customers are certainly smart, right? So, you have to give them a proper reason to trust the facts provided.
They should feel that the information, details, etc. that are being explained in the post are based on pure and valid facts and evidence. And for that, you need to provide them some authentic citations as well.
This is because if your audience gets the idea that the author is having a sound knowledge of the topic, they would rate the article as realistic and very authentic. So, make sure that you never post any article without a required author bio.
While writing the author bio, make sure that you write a brief description of your expertise. And if the topic is crucial one about health or any medication, then the author bio becomes mandatory!
Get the errors removed
You might consider yourself an experienced writer, but it is very natural for you to commit a mistake! An unexpected grammatical error or a flaw in sentence formation is quite obvious for any writer. So, make sure that before you finalize an article for publishing, you have someone to proof-read it.
Also, don’t forget to ask about their perspective as well. You should also ensure that if you have made a mistake, then it should get rectified. If you want to entice a huge number of customers, then you have to be sure enough that whatever you are publishing is just a level up than flawless!
Catchy headlines really work
As per Coshedule Blog, headlines hold enormous meaning when it comes to marketing through contents. It’s because these are something that the visitors check out for the first time when they browse through a site.
And, if they don’t find the same attractive enough then they choose the abandon the same and never come back again.
Use directional cues for intensifying
When content is for any online store and there are products to offer then you should use the concept of conversion funnel quite literally.
It is a known fact that on using arrows and directional cues towards the product pages from the content lead to an increase in the sales and in the long haul let you turn the maximum traffic into customers.
Astounding CTAs are useful
Nothing can enhance your sale more than some compelling call-to-action.
So, whenever you write a blog post and share it on social media or in your website then you must include a call to action button with that. You should suggest a tangible action on the part of the customer and give them a valid reason to follow through.
How about such an effective but simple CTA like the one mentioned underneath?
Now when all the cards have been disclosed, you have learned how to attract more customers towards your content! Just keep in mind the simple ideas mentioned above while writing, and surely, you will be able to do a fantastic content marketing like never before!
Neil Helson is the marketing manager at Blurbpoint Media, SEO and digital marketing company. Neil is passionate in helping small businesses and startups grow online.