7 Ways Ecommerce Can Benefit from AI and Chatbots

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The hottest topic around the world in the past couple of years has been artificial intelligence. And while until somewhat recently we all saw AI as just a science-fiction thing, it’s here, and it’s shaping the future of all industries.

One of the major industries that have been affected the most by AI is ecommerce. Just take a look at Amazon and how they’re implementing these new technologies into their business.

Now, you don’t have to be a giant like Amazon to adopt new technology and make profits from it. You just have to open your mind to the possibilities and step into this new world of technological advancements.

AI and chatbots are your best tools to reach new customers and intrigue your old ones. Take a look at how they can help your ecommerce business.

Easy Problem Resolution

All AIs incorporate machine learning technology. And what does this mean exactly? Well, it means that they can learn with experience, and they can make predictions and decisions without being specifically programmed to deal with such tasks.

For your ecommerce business, this means that the more you use AI technology, the more it will learn about your business, and it will help you predict possible problems while offering solutions to them.

One of the biggest problems for ecommerce businesses is dealing with unhappy customers who abandon sales before even contacting customer service. While self-service cuts costs and saves time, many customers can’t find exactly what they want, or can’t figure out their way around your website.

AI and chatbots can greatly help with that. They gather data around the net and can make predictions about customer preferences based on the context and the customer’s previous interactions. AI can offer each customer relevant content and personalize their shopping experience.

Payments Via Bots

Payments Via Bots

You can introduce chatbots to your site that will accept payments from your customers. Mastercard, for example, has created Masterpass Chatbots that can help you set up a safe payment system for your customers through Facebook Messenger, Skype, Telegram, and other platforms.

Payments via chatbots online make for a more user-friendly experience, and they create trust between the customer and the merchant.

If there are ever any inconveniences with the payment systems, many customers refrain from finalizing the deal. A simple solution to this problem is to create a chatbot using a platform like SnatchBot and incorporate payment systems into it.

It’s also important to offer your customers many options of payment, including net banking, card payments, and 3rd party payment apps.

24/7 Support for Customers

Your customers value speed and convenience. And even if you have dozens of people working for your customer support, they cannot immediately get in touch with all the customers who need help.

Enter online chatbots. They are always available, 24 hours a day, 7 days a week. They can communicate with thousands of customers simultaneously, and create a personalized experience for each and every one of them.

Because of the AI systems used by chatbots, and because of the machine learning technology, your chatbots gain knowledge from their past conversations and can quickly and accurately detect the problems your customers are dealing with, and solve them.

Easy Feedback Gathering

Easy Feedback Gathering

Getting feedback from your customers is the most effective way for your businesses to check how satisfied your customers are, what you are doing right, and what might be causing problems. It’s a great way for businesses to develop and improve.

Unfortunately though, giving your customers surveys and forcing them to answer question upon the question is no one’s favorite pastime.
Chatbots with the best AI can help you gather the information that you need without incessantly bothering your customers with questions. Firstly, they can analyze the most common problems your customer’s report and let you know about them. Secondly, they can actually solve the problems for you.

You can also ask your customers to give you feedback on the bots themselves. The easiest way to do this is to introduce response ratings with every reply your bot gives. This can be done on multiple platforms, and using a chatbot to interact with visitors on a social media page and instantly resolving issues can be a valid tactic for increasing conversions.

Adding Voice to Chatbots

Regardless of whether you’ve created a personality for your online chatbot or not, your customers will give it one. So, it’s best for you to create the personality that you want your chatbot to have.

The voice that you give to your bot will affect its choice of language, tone, and style. The best thing you can do here is to design a character for your bot in the likeness of your perfect customer. There are several examples of highly popular chatbots from the past year whose voice matches the target audience perfectly.

Since the best AI chatbots now use natural language processing technology, they can have human-like interactions with your customers, and follow the natural flow of conversation, thus making the conversation more pleasant and interesting.

Building a rich personality for your chatbot will make it more trustworthy and relevant to your users. For the customer experience to be better, you want them to have pleasant and engaging conversations with the chatbots. The only way to do this is to make your chatbots relatable by giving them a voice.

Improved Branding

Improved Branding

Since your online chatbot’s personality affects its language and style of communication, you can use this to promote your brand. You want your chatbot to match your unique brand voice, be it quirky and humorous, or more refined and serious. Creating such a unique personality is the best use of AI with a chatbot.

Remember, your chatbot serves as your brand ambassador and is often the first one to interact with potential customers. Use this to your advantage, and make sure you leave a good first impression.

Incorporating the best AI chatbot into your ecommerce business will save you time and money, and it’s a good way to appeal to your target audience, especially the tech-savvy millennials. So, stay ahead of the curve and stay competitive by following the latest tech trends that will make your work so much easier.

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