The important thing to remember when running an online story is that authenticity is key. You don’t want to look like the other stores out there so that you can stand out on your own.
But many online store owners run into the problem of having duplicate and/or thin content, which can be undesirable for some customers. Here’s what you need to do to avoid the loss of customers.
What is Duplicate Content?
It’s exactly what it sounds like: it’s content that is similar or exact copies of content that can be found within the same domain or across domains. This isn’t a bad thing, depending on what the content is, but it can still damage your overall website rankings in search engine results.
What is Thin Content?
This is a webpage that has very little to no content at all, so it doesn’t provide any information or value to the person visiting the web address. Having such content can actually lead to your website being penalized, as search engines tend to weed these pages out of their search results.
How To Avoid Duplicate Content Issues
When it comes to increasing payments from customers, it’s important that you do what’s necessary to remove duplicate content. The easiest way is to do a web search of your content to see if there are copies of it on other websites. You can take care of the problem through several solutions:
- consistency: create a consistent URL structure so that users know where to go to find the content they’re looking for.
- canonicalization: organize your content by using tags and categories. That way, you can keep track of which content is showing up on which pages.
These solutions should help you to eliminate a majority of your duplicate content problems.
How To Avoid Thin Content Issues
There are several easy methods to avoid pages containing thin content, but this can be difficult to implement if your website has thousands of pages. Firstly, you should have at least a logo or some kind of branding, as well as an about page and some contact details. This will demonstrate that your page isn’t just a parked domain.
You should also avoid using similar titles for your webpages, and have at least 300 words of copy to make them look legit.
Lastly, don’t copy content from other websites; this will trigger search engines to treat your webpages as duplicates and are more likely to remove your pages from the search engine results.
Because search engines are starting to crack down on webpages that seemingly have no content or duplicated content, it can become increasingly difficult for you to get your content out there and noticed by your potential customers. Handling the content of your webpages, although tedious, should demonstrate to visitors that you have put in the effort to provide them with some kind of information.