For some time now, the value of rank tracking tools in the SEO domain has been a contentious topic. The sheer number of web marketers and masters seem to have disparate views. The truth is that rank tracking software has evolved with time. Gone are the days when SEO agencies would make flabbergasting statements about the ranking they would help their clients to get so as to get the job.
Every marketer wants to hear that their site is ranking among the top 10 of any SERP but with these tools, the field is clearer if you think that your SEO guy sounds unrealistic.
With the rank tracking tools of today like a rank tracker, it’s easy for you to decipher the kind of SERP rankings they have achieved. It’s no longer about the number of high rankings that the SEO expert can manage for your pages, but the quality and capacity of such rankings.
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When And What to Track
There is always the question of what to track and when to do it. Apparently, there is the part where you need to ask whether rank checking is an available concept in the modern SEO landscape.
Different marketers and webmasters will use these tools differently. There are marketing aspects that require tracking by all means. This is the only way you will know whether your efforts will pay back in the long run.
What to Track
Revenues And Margins – With rank tracking, it’s advisable that you know want matters. You need to know what product is generating the right revenue. You need to ask the hard questions but make sure you set ranking parameters for them. As long as the appropriate rank checker that fits your venture is in place, you should get useful results
Competitors – It’s not new that websites or business owners want to know where they stand compared to their rivals in the same niche. By using a rank tracker, you want to flip the ground on your competitors and rank above them. You can rely on the rank software to understand why your business is rising against your competition. You need to understand whether the SEO tactics you put to play are the reason why your ranking has surged past your competition.
If your rank checker indicates that you are winning the battle, you need to know why the rest aren’t doing as well as you. If your ranking has taken the opposite direction, you want these tools to tell you what the competitor is doing such that you formulate new strategies to beat them once again.
Algorithmic Changes – Search engines will at some point overhaul their ranking and search algorithms. You want to know the impact that such changes will have on the search market, not every algorithm change will be the same. With the tools in place, you can monitor rank changes in different markets using different query parameters. This will tell you how such changes will impact your niche.
Informational Over Commercial – Regardless of the ecommerce site disposition, you are likely to have a content strategy in place. It’s advisable to group the content elements that the site is ranking while checking the traffic it’s driving. You will be in a better situation to target content as time goes.
Is Rank Tracking A Priority?
Assessing the importance of rank checkers will definitely lead to one conclusion – it’s a worthwhile undertaking. Tracking site ranking isn’t a trivial task. You are likely to make crucial changes and benefits. Some people will not know its importance until they put a rank tracker to use. It’s better to invest in one with a trial version and see what it brings up.
There could be changes that need to be made and ignoring them will only hurt your ranking or keyword performance. When you leverage these tools, you aren’t relying on limited data to establish the reason why some aspects worked while others failed. Today, there is a notable change in the way rank tracking works. Even though there are discrepancies with the tracking of years, these tools have a role to play.
Like with any other SEO tools, you need to know why you are investing in the rank tracker tool. The best way forward is to use these trackers and understand they are more than just data tools. They will help you immensely once you use them correctly and will make your venture grow whether be it your website is for a specific brand or selling a certain product. With the best rank tracker, you will see growth changes and this will make you stand out from your competitors in your niche market.