Writing a Digital Marketing Dissertation: Brain Games and Self-Help Tricks

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You are in front of a blank piece of paper or a computer monitor on which you must fully and clearly state some facts and explain their meaning. You are about to start writing a digital Marketing. For a novice author, this is an almost impossible task.

Why You Get Stuck Writing a Dissertation

It is incredibly difficult to say everything, without having missed anything and not repeating anywhere (“the truth, only the truth and nothing but the truth”). The author responds to this situation with one of two possible reactions. The more common one is the inability to start. Another option – the abundance of words, throwing from one object to another and gradually increasing the feeling of chaos.

You intuitively feel that there is a certain system of presentation, which will allow you sensibly and simply to tell about the subject. You manage to find its individual elements, but the whole system eludes your mind. This is exactly why so many people buy digital marketing projects online from a professional dissertation writing service — students are not stupid, they just can’t grasp the whole system and lose time struggling over scattered material.

Scientific Methods to Get Focused

Synthetic method. The first way to get out of this situation is this. After long painful attempts to determine the optimal order of dissertation, the author, driven by the deadline for the dissertation, leaves these attempts and presents the material in fragments, starting with what is easier to describe.

Fragments, better in printed form, should be laid out on a wide flat surface (in other words, on the floor) and, looking at the content of each, provide it with a short title (in one or two words). Then glance over these working headings and soon notice that there is some proximity between the contents of two or three fragments, and place them side by side. The first ideological core appears, then in the same way – the second, third, etc.

Later it is possible to find a logical connection between these groups and combine them into groups of second order, those into groups of third order, etc. As a rule, the systematization procedure ends there. The fragments are arranged one by one and you can create text with the help of short binding sentences. Note that it is difficult for a novice author to do this on the monitor (without printing the drafts). The “depth” of the material in more than two steps creates too much stress on the working memory of the author.

You will carry out the procedure of systematization of fragments more quickly if you decide from the very beginning what the system-forming factor is in your field of science, that is, according to what sign the material should be classified. Having correctly identified such a system-forming factor, you think through the best sequence of data presentation.

Analytical method. In the center of a large sheet of thick paper, with a pencil, draw a circle and write the name of the thesis in it, for example: “The influence of factor X on object Y in conditions Z”. The names of large parts of the future text are placed in smaller circles located around the main one, for example: Introduction, Review of literature, Research methods, etc. to Conclusions and references. We perform another crushing operation. For example, research methods are divided into:

  • object of study
  • methods of influence on the object
  • recorded parameters of the marketing object

If you doubt the need for any element of the scheme, then mark it in the way that is convenient for you, for example, instead of a smooth circle, draw a wavy line. When you write the text, the question “needed – not needed” will be solved by itself, and until that moment it is not bad to have a supply of ideas. So the boundaries of the future chapter (or section of a major chapter), its elements and the connections between them will be almost completely determined before the first word of the text falls on paper.

When you start on your digital marketing dissertation it is important not to start from writing but from planning and creating structures. This way you won’t hit the wall once you are done with 3-4 pages. Good luck!

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