What Is an SEO Company, Anyway?

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Ever heard of an SEO company and wondered “what does that mean?” We cover everything you need to know about these essential agencies.

Did you know that over 40 percent of revenue comes from organic traffic?

That means most of the potential visitors to your site are visiting Google before they go anywhere else. For you, that means the only thing stopping you from having more traffic is Google.

If you’ve tried your own SEO strategies and failed, chances are that you have looked for other options. During your research, you may have found yourself asking “what is an SEO company?”

SEO Company

Lucky for you, this article is going to break down what an SEO company is and what it can do for you. Read on to learn more!

What Is SEO?

If you already know what SEO is, feel free to skip to the next header. But because SEO can be complex, you might want to read anyway.

SEO stands for Search Engine Optimization. In short, this is making your site better for what a search engine wants. This doesn’t mean SEO is limited to Google alone, but the focus tends to be on Google because it’s the leading search engine.

Google has an algorithm that ranks websites and their pages based on a number of factors. How the website does in the algorithm is how Google determines where to place it in the search engine results (SERPs).

SEO is the process of improving a site’s performance in the algorithm to bring it to a higher ranking. Using what Google tells about its algorithm, website owners can make certain changes to increase this performance.

What Is an SEO Company?

An SEO company is a group of experts who specialize in SEO. Usually, they have degrees in communication, advertising, or marketing and have continued their education online.

An SEO company helps a site by optimizing its content for Google. An SEO company will usually create a content strategy, research keywords, seek out the competition, create sitemaps, and do all of the other backend work needed for SEO.

These people stay up to date on all the latest SEO trends, and they make sure that their clients know about them too.

SEO companies often have specialties as well. Hook Agency, for example, works with companies in the Minneapolis area.

They aren’t limited to those companies by any means, but their core client base is there.

Can I Benefit from an SEO Company?

You know what an SEO company is, but now the question is whether you should hire them. While your budget may influence this decision, know that hiring an SEO company can always help your site.

Having great SEO is always a good way to bring more traffic to you. Even if you know a thing or two about optimizing, an SEO company can give you some tips to improve.

Looking for More?

After reading this article, you should know whether you want to hire an SEO company or not. Keep in mind that it may end up paying for itself.

At the very least, you shouldn’t have to ask what is an SEO company anymore!

Looking for more articles like this one? Check out more SEO blogs on our site.

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