Every small business and big business requires a professional website these days. But making the maximum impact on the audience with the limited budget they have, is the main target of any small business.
A website is the first point of contact from where the client comes to know about the product and service that a small business offers. It not only serves as a tool for the branding of the business but also helps in building trust among its customers.
So your website should have the desired impact on the customers, which will make them sit up and notice your products and services and also buy them eventually.
Here are some useful tips which any small business may follow to get their website noticed and create the desired impact:
8 Useful Website Design Tips for Small Business
Simple Clutter-free design
Keep it simple and sweet is the buzzword for creating a website. One very important fact to keep in mind is: users typically read only 28% of the words during an average visit.
A small business should build its website in such a way that it is simple yet captivating, Too much overloading of the website with unnecessary information or a complicated design can be a huge turn-off for the audience.
Your website reflects your brand and is the first point of contact for your customers. So if you use an off-the-shelf template and your website looks no different than other thousand websites, you will not be able to create a good impression with the audience.
Be prepared to create an original logo for your website and not create one from clip-art or a logo template.
Consider that your visitors might be accessing your site from laptops and mobile phones, so try to avoid designing pages for a large monitor size or pages that use more complex features such as flash animation or complex navigation.
Use illustrations on your website, to engage the users in more personal ways.
Read Also: Web Design Tips for Startups
Though a small business may not be able to invest heavily in marketing activities related to its business website, nevertheless creating an SEO-friendly site is important. This will ensure that your website is easy to find by google.
If your site is uncluttered, has clear content, proper URLs, sitemap, and relevant keywords, it will allow search engines like Google to index your small business website with ease. Your site should include basic SEO. It is important to find a good SEO-friendly CMS to build and maintain your website.
Read Also: Modern User Experience Design Principles
Easily accessible through Mobiles
With more and more people using the mobile phone to log into social media sites or to search for a host of information, mobile phones are becoming the center of web traffic.
So for a business, it becomes very important to make sure that a user while accessing your website through a smartphone, gets the same kind of experience as he gets while logging in through his laptop or desktop.
Even websites having a responsive design fair better on google rankings, here Google doesn’t have to divert traffic to a user-friendly alternative web page of the same site.
Proper display of Products and services
When you are selling a product or service, you should clearly showcase these products or services on your homepage. You need to keep a balance between showcasing too many products on one page or keeping too little.
It’s just a matter of few seconds when your audience will visit your website and within that window, you have to grab their attention. The product photos and descriptions should be clean, crisp, and appropriate. Failing to effectively showcase your website, will be disastrous for you.
Site Load Times
Viewers get impatient if a site takes too much time to load. Ensure that your website design has the right server infrastructure and bandwidth to support it.
A site that contains too much animation and graphically intense design takes a longer time to load. You can improve your site load times by picking good hosts, compression of images, and trying out other ways.
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Content is important
Content plays a major role in your small business website. The more relevant it is, the more easily will the website get indexed by search engines. Poor or irrelevant content may put off your website visitors.
So care should be taken while giving proper headlines, headings, and subheadings to your content. Also, keep your content up to date.
Customers generally want to know and see more about your company, before purchasing a product or service. The perfect platform to showcase your company details is a professional website.
Read Also: 8 Signs It’s Time To Redesign Your Website
Importance of design and development
To build a website, you will need both designs for the site and development of the site. Although some freelancers can do both, the skills for design and development are typically different and you may want to leverage different people for each part of the job. Freelance web developers tend to specialize in frontend or backend work.
Frontend developers tend to focus on the client-side – what your users see when they visit your website. Backend developers usually focus on the interaction between the server and databases.
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Consider the domain
Your domain will communicate important information to your visitors like what is your business all about. Or it might simply be an effective way for people to easily reach your site.
If you’re unable to find a URL that matches your business name, you can consider changing the name or finding an alternative URL that includes the name or one that complements the name.
Sunny Chawla is a Marketing Manager at AIS Technolabs – a Web design and Development Company. Helping global businesses with unique and engaging tools for their business. He would love to share thoughts on Ecm Services, Web Designing, and Web development.