Search Engine Optimization (SEO) is the most crucial element in Digital Marketing. But it is a known fact that SEOs take time to show results. With the help of KPI (Key Performance Indicators), you can track the performance of the website or your overall strategy with ease.
Think of it this way: you are working on an escape room website and trying to optimize the keywords to maximize user traffic. To measure the impact of the keyword escape room near me, you would need to monitor certain indicators that will help you track your marketing campaign’s progress.
SEO trends are constantly changing and evolving with time. The various technological trends also impact SEO campaigns. To create a profitable SEO strategy for a good digital marketing campaign, you must understand KPIs.
What are KPIs?
So, what exactly are KPIs? To put it briefly, KPIs, an acronym for Key Performance Indicators, are quantifiable or measurable performance values for a specified objective over a particular range of time. These are essentially measurable values assigned to a particular campaign or marketing channel. These values are later used to evaluate the results of the marketing campaign. KPIs indicate whether the targets have been achieved or not. KPIs provide targets or objectives for different teams, it sets milestones to measure progress and gives insight into different sectors of the campaign. It ensures that the campaign is on the right path and provides important information to improve the ongoing campaign.
KPIs are important because they keep the teams on track and hold them accountable based on the performance results. You will come across different types of KPIs based on the particular demand from the indicator. These are Strategic KPIs (executive level KPIs that monitor organization goals), Operational KPIs (monitors organization performance and efficiency in a shorter period), Functional Unit KPIs (monitors the key performance of a specific function), and Leading/Lagging KPIs (the leading KPIs predict outcomes and the lagging KPIs monitor past activities). These KPIs share a common purpose: to provide strategic clarity and improve strategic goals.
Top 5 SEO KPIs to Track before Creating an SEO Strategy
Now that you know what KPIs are, you must realize how important they are in creating a successful SEO strategy. To achieve the main objectives of your marketing campaign, you must recognize the importance of KPIs and reorganize your SEO strategy accordingly. So, here are the top 5 SEO KPIs to make your SEO strategy even better.
1. Page Speed
It is one of the most vital factors impacting SEO activities. All SEO strategies are geared towards providing SEO content to users. This will help in increasing traffic and conversion rate. An optimized content or site will also help in improving brand visibility. It is important that your site page is fast loading and efficient.
Especially these days, as Google is prioritizing fast, efficient pages that provide a first-rate experience to its users. Appropriate content with easy navigation will also track more visitors. Page speed affects SEO activity the most hence it is essential to track Page speed as it is a valuable KPI.
2. Organic Traffic
The primary goal of the SEO strategy is to bring in more traffic to your site. Organic traffic is when users come across your site because of appropriate keyword placement and that, too, from unpaid sources. SEOs are geared toward bringing in more organic traffic to build trust in the website and improve conversion rates. It provides qualified leads, but it is also user intent-driven. This builds more trust in the site and brings in more user interactions.
As long as the content is geared towards users and not just the keywords, a minimum but sustained organic traffic will be maintained. Organic traffic is a sustainable and cost-effective way of measuring user engagement. This makes it one of the most important SEO KPIs to track.
3. Conversion Rate
Another way of monitoring success is to track and measure conversion rate. Organic conversion rates lead to better data about user conversion rates. User conversion rate is the rate at which users turn from visitors to a customer on a commercial website. The conversion rate is determined in order to measure the efficiency of SEO activity. The main objective is to increase sales and grow the customer base. An increase in conversion rate means the conversion is happening in large numbers. Hence this is an important KPI to track when it comes to commercial sites.
4. Bounce Rate
A website bounce rate is another important component of a successful SEO strategy. Bounce rates refer to the rate at which users enter your site and click on the back button. A high bounce rate means your site has poor or irrelevant content. This means your site is failing to live up to its purpose. A high bounce rate also suggests a low SEO rate. A low bounce rate would mean better content. This will lead to more organic traffic and a higher conversion rate. This is why bounce rate is a very important SEO KPI to track.
5. Web Ranking
All the adjustments done to the website content are to rank above the other searches. With each new update in Google, it is all the more important that your content fits perfectly with the search engine requirement. Content built to answer the queries of the user has more chances of ranking higher in the search engine than content built just around keywords.
An organic search ranking is all the more important with the recent changes made to the Google SERPs or search engine results page. With the help of different ranking monitoring software, you can explore your site’s real-time keyword ranking and manage them better. Monitoring the search engine ranking of your site is essential. Thus, web ranking is an important SEO KPI to track.
Wrapping Up
Your SEO strategies will improve, and your success will increase if you start tracking these important SEO KPIs before creating an SEO strategy.
Author Bio:
Aniya more is one of the brightest content writer at Breakout escape room. She is a passionate writer who loves to read books and explore different escape rooms. With a great work ethic, she spends most of her time researching and reading. When she is not working, she likes to relax with a cup of coffee and enjoy watching her favorite tv show or walking her dog peanut. You can find her on LinkedIn.