Social media has become a massive marketplace for networking, business expansion, and bridging the gap between businesses and target audiences. Video content is highlighted and promoted by the latest social media algorithms and steps in as a significant part of content marketing strategy.
According to Forbes, social media platforms serve as the backbone for businesses and are critical in building a strong relationship with consumers and driving brand loyalty. Video content creates fresh, innovative, and engaging visual content and has higher watch time leading to a more substantial target audience reach.
It is no secret that video marketing is here to stay. Businesses adopting video marketing and creating quality videos for social media have scaled up their visibility, branding, and promotion. However, with millions of companies creating videos for social media, it is time to level up and improve the content. Instagram, Facebook, and TikTok are three leading platforms for sharing video content and market businesses. Here are seven tips to improve video marketing for social media in 2024.
7 Tips to Improve your Social Media Videos
1. Focus on creating crisp, short-form videos
The current trend is of short-form videos as it is supported and promoted by the latest algorithm of social media. Use an online video editor to create engaging, crisp, informative or entertaining short-form videos. People do not have time to watch long videos full of fluff, and it is all about brevity and quality information squeezed into a short video that creates higher engagement.
Here are some platforms to promote short-form videos:
- TikTok is a platform that can’t be ignored, and cross-promoting videos across TikTok is a great way to rope in higher engagement. Create short and entertaining TikTok videos to connect with the target audience.
- Instagram Reels guarantee higher engagement due to its 30-second time limit. An Instagram Reel has more elevated views as compared to photos.
- Opt for Facebook and Instagram stories to share video content that remains only for 24 hours. It creates a sense of urgency for the audience.
2. Add a relevant CTA to the video content
The video content has a higher average view with better reshares, watch hours, and engagement. Adding a CTA (call-to-action) to the video content helps redirect the viewer to the appropriate link. Using a CTA to redirect to shopping sites has helped businesses scale their sales funnel. The concept of shoppable video is relatively new, but the interactive video allows viewers to buy from the video content. Shoppable videos give an immersive shopping experience and can be easily created with the help of a video editor by inserting the appropriate CTA button.
3. Diversity video content for different platforms
For businesses, it is crucial to diversity and creates unique content for different social media platforms. Uploading the same content everywhere becomes monotonous and reduces brand reliability. Instead, create versatile content based on social media. For example, short-form videos are appropriate for Instagram or Facebook, whereas long-form instructional, informative, and educational videos are suitable for YouTube.
4. Work and collaborate with micro-influencers
Influencer marketing has grown exponentially in the past few years. However, collaboration for video content with a macro influencer like a celebrity or social media star with millions of followers is expensive. Collaborate with micro-influencers on social media for video content to reach maximum audience and create higher engagement. With micro and nano-influencers, it helps achieve a niche audience and hence get higher returns and sales on the investment. Shoot video campaigns, edit using a video editor and market a business through videos at affordable expenses.
5. Virtual conferences and webinars for higher engagement
One of the best ways to engage with the target audience through video content is by hosting virtual conferences and webinars. The live real-time webinars and conferences allow the target audience to interact one on one and present an opportunity to create leads. It further turns the leads into prospective sales. You can host virtual conferences for real-time conversation, discussion, and connection with existing and new customers. One of the best ways to engage and bring in more attendees is to collaborate and invite industry experts for panels or conferences. It even presents an opportunity to make a soft sales pitch for a service or product.
6. Promote video content through paid advertisement
Paid advertisements are affordable and practical strategies to increase visibility from the relevant audience. Instead of creating PPC (pay per click) ads for social media using static images, use videos to create ads. Use interesting hooks and content to create a video advertisement and boost social media platforms like Instagram, Facebook, YouTube, etc. Use an online video editor to edit the ad videos and ensure it is no longer than 10 to 15 seconds. The best part of paid advertisement is you pay only when someone clicks on the ad. The video visuals are far more eye-catching than static images and hence have higher chances of being clicked by interested customers.
7. Live videos and sessions
One of the best ways to engage with the audience, answer questions in real-time, and strike a conversation is through live video on social media like Facebook and Instagram. It does not require a video editor to put together a video as everything happens live. Schedule to come to live at least once or twice a month to connect with the target audience in real-time. Whether it is a Q&A session, a discussion about a new product or service, or a simple conversation, Facebook or Instagram live has helped businesses build trust and reliability.
Video marketing is undoubtedly powerful and has revolutionized the marketing landscape for companies and businesses. Social media is a robust marketplace and is likely to further grow due to its ease of networking and billions of global users. Improving social media video skills is crucial to stay afloat and stable amidst the cutthroat competition. These simple tips will help you optimize videos for social media and explore the untapped potential of social media marketing.