Small Business Marketing 101

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Are you getting ready to open your own dream small business? No matter how amazing your business idea, product, or services are, you will need to use business marketing strategies to attract customers and start seeing a profit.

Running a business is no easy feat, but using the best traditional and digital marketing practices can help. If you’re wondering where to get started when it comes to small business marketing, keep reading.

Define Your Brand

To successfully market your company to consumers, you must have a clear idea of who your company is as a brand. You need to know what you do and why to create a brand that stands out in your industry. Your brand is key to standing apart from the competition and relating to your core customer.

You need to have a brand identity for consumers to identify with you. To start developing your brand identity, start constructing a brand story that reflects how your business came about and what your main goals or mission are. Your brand story is the glue that holds your company together and it can be a great tool for directing your branding and marketing decisions.

Understand Your Target Audience

Once you have created a strong brand, you next need to work to let people know about it. Each person who becomes aware of your brand can turn into a potential customer. However, you want to make sure that you are getting your brand in front of people that are likely to convert into customers.

This requires you to identify your target audience. Once you know your brand identity, you can begin to figure out what audience would most resonate with your brand or who is most in need of the solutions you offer. A great way to start defining your target audience is by creating a buyer persona, which will include details such as your target demographic, their interests, and their location.

Create Brand Awareness

Once you know who your audience is you can figure out how to best get in front of them which leads to brand awareness. You want to figure out how you can meet your target audience where they are already at. For example, some audiences may be more accessible on platforms like LinkedIn while others may be easier to reach on Facebook.

You want to make sure that you are promoting your brand on the right platforms while also creating marketing messages that will resonate with your key consumer. To increase your online visibility and boost online leads, check out this small business SEO guide.

Small Business Marketing: The Basics

If you are opening your own business, you should learn the basics of small business marketing. Doing so is a must for getting in front of high-quality leads and turning them into dedicated customers. Use this guide to start promoting your business for optimal success.
Browse the “Blog” section of our site for more information that can help small business owners today.

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