Blogging is a powerful traffic generation strategy when done correctly. Every blog post has the potential to attract indexing and provides a new chance to rank on search engines.
Blogs can be your posts on social media and are vital for higher ROIs. In 2019, marketers who embraced blogging garnered 13 times more ROI than their peers.
Is blogging helping your content marketing efforts? Chances are you do not see the expected results from your blog. Most blogs fail for some prominent reasons. Here are some common blogging mistakes to avoid.
1. Not Having a Blogging Strategy
Blogging without a strategy is the first reason blogs can fail to bring the desired impact. Without a clear plan, a blog can lack focus and direction. It may seem to lack a pattern or style and might not be useful for targeting an audience.
A content plan ensures that your blog has a purpose and focuses on producing specific results. The plan guides the quality of content, tone, keywords and the expected performance. It must align with your digital marketing strategy to avoid duplication.
2. Focusing Too Much on the Niche Instead of the Target Audience
Niche marketing can be a great tactic when it focuses on the audience’s problem. But one of the most common blogging mistakes occurs when the “niche” becomes the primary area of focus. A business may over-focus on its expertise rather than on the needs of the audience.
Make sure the target audience is your top priority. Look at the questions troubling your customers and provide answers. Then choose topics for blogs based on the most pressing problems.
3. Lack of Consistent Posting
Part of keeping customers coming back to your site is having regular blog posts for them to read. Even relevance comes from sharing content about the latest industry updates. Not to mention the new customers who are likely to trust a recently updated blog.
Brands that share more than 16 monthly blog posts attract four times higher leads than their rivals. Consistent posting reduces bounce rates and boosts your blog’s reliability.
4. Not repurposing content
One of the biggest excuses for lack of newer posts is the lack of topics for blogs. Every brand has a range of content they can repurpose for their blog. For example, you may have a trending video that you can convert into a blog post.
Other sources of blogging content can be eBooks, newsletters, industry magazines or forums. With a quick download of any industry-related material, you can have a pile of content ideas at hand.
Convert the eBooks into word docs to repurpose them into handy blog posts. Learn how to convert PDFs into word documents by visiting https://setapp.com/how-to/ocr-pdf-to-text.
5. Choosing Wrong Topics for Blogs
With the internet full of blog posts, you need to be unique to attract your target audience. Overdone topics may not always cut it. You may also make the blogging mistakes of posting brand news and talking too much about yourself.
Your audience wants tailored answers to their problems. Topics for blogs that provide value and reference credible research sources can boost traffic. Your audience’s trust grows every time you deliver insightful blog posts.
6. Poorly Written or Formatted Content
Blog posts that are difficult-to-read can negatively affect traffic and derail even the best digital marketing strategy. You can quickly solve the other blogging mistakes. But poorly written or formatted content can cost time, rankings and money.
Keep in mind that only 16% of your visitors are likely to read the blog posts word by word. Most of them will scan through the pages.
Use white space, bold text, borders, and subheadings to make your posts reader-friendly. You can use editors like Grammarly, Hemingway, or WriteMyEssay4Me to remove grammar mistakes and boost readability.
7. Not Optimizing Blogs for SEO
SEO is the secret to higher search rankings and access to organic traffic. Without optimizing content for SEO, internet users may never find your blog posts. Lack of SEO may also make your website slow and inaccessible from mobile phones.
The first step in SEO is to research for keywords in your industry and around your products. Make sure you’re integrating the keywords in titles, meta-tags and subheadings.
Make sure to create original content to avoid Google penalties and use alt tags in your images. Increasing your website’s speed and mobile-friendliness can speed access and reduce bounce rates.
8. No Linking Strategy
Lack of a linking plan is one of the blogging mistakes that can affect your reputation and traffic. Your site may contain broken links that can frustrate your users or affect your site’s image. Without external links, your site may struggle to attract traffic or improve rankings.
An excellent digital marketing strategy takes into account a linking strategy. It can tell you the right links to use and boost your blog posts’ resourcefulness. You may also know when to share posts on social media and attract traffic from social media sites.
Identifying the right forums or blogs to guest post can also help the linking strategy.
9. Hard to Find Sharing Buttons
An excellent blog post deserves to go “viral”. But even the most helpful blog won’t attract traffic without your effort. You need to boost the blog’s visibility by putting it in front of your target audience.
Share the blog post across Facebook, LinkedIn, Twitter and Pinterest. Use the right social media tags to put your posts above other search results. Install sharing buttons to enable visitors to share your blog posts.
10. Not Tracking Blog Posts Performance
You may take pride in the quality and number of your blog posts. But one of the worst blogging mistakes to make is not paying attention to performance. The best blog post provides tangible results in metrics, such as views or visits.
Use Google analytics to study the effectiveness of your digital marketing strategy. Check if each blog post generates the targeted goals.
Did the blog lead your audience to the call to action? Are there new email subscriptions from the post? Create questions like these to establish standards for when you evaluate your posts.
Avoid Making These Blogging Mistakes
Learning through trial and error can be costly and time-consuming. You don’t need to pay the hefty price by repeating these blogging mistakes. Take note of what to avoid and plan accordingly.
Blogging can take you far with an online career. If you’re looking for more writing tips on how to make this happen then check out our blog.