Changing requirements of Google are shaping the link-building strategies year by year. Consequently, the approaches, which worked effectively in 2015, can’t bring positive results in 2024.
Fortunately, the number of tools for successful link building is growing, so marketers will not stay alone with their problems. If you want to know which of them is worth your attention, check the following list.
1. Majestic
Majestic positions itself as the planet’s largest Link Index database. It offers users a wide range of features including bulk backlink checker, rank tracker, search explorer, and keyword checker. Majestic makes it easy to define a style of content, which perfectly suits the concrete target audience.
And the best part of this tool is all about comprehensive data visualization. Numerous charts and graphs significantly facilitate the process of backlinks analysis. There are three plans available: Lite, PRO, and API, which cost $49,99, $99,99, and $399,99 respectively.
2. Ahrefs
This is another great tool, which offers almost the same features as Majestic plus a few extra instruments. Ahrefs provides a comprehensive organic search report, which you can’t create without outside help.
You can get a list of the exact keywords, which your competitors use to rank high on Google. Even more, you can check how much traffic every one of these keywords brings.
However, the more data you want to get, the higher the price you should monthly pay. Ahrefs is a more expensive tool. There are four plans: Lite costs $99, Standard – $179, Advanced – $399, and Agency – $999.
3. Raven Tools
Raven is an instrument, which you can use to analyze the activity of the major competitors and evaluate the best practices. This tool will help you to identify the most prospective backlink sources, which can significantly improve your website’s ranking.
However, the major advantage of Raven is a compelling white-label report. This tool makes it possible to gather performance metrics from Google Analytics, social networks, Search Console, AdWords, and other sources in one file. It substantially simplifies the work of analysts and takes productivity to the next level.
There are four plans currently available: Start – at price $99, Grow – $169, Thrive – $249, and Lead – $399. It is worth noting, the owners of Start accounts can increase the number of stored and monitored links as well as backlink reports for a small extra fee without plan upgrading.
4. Moz Pro
SEO insights are important for an effective link-building strategy. Experts state that Moz Pro is one of the best SEO toolsets available in the market. It provides such valuable information as a spam score, link equity, domain authority, page authority, and linking root domains.
Moz makes it easy to discover the perspective backlinks. Also, it helps to identify the bad links, which Google doesn’t recognize. Using Moz instruments, you can optimize all aspects of your link-building strategy.
There is no room for a doubt that this very tool will be worth your investment. You can choose one of the following plans: Standard for $79, Medium for $143, Large for $199 or Premium for $799.
5. PitchBox
This tool helps to find reputable bloggers, publishers, and digital celebrities in your niche fast and easily. Automation of this very process boosts marketing efforts and saves a lot of time.
The great news is that PitchBox integrated with top SEO providers, including Majestic, Ahrefs, and Moz. So, you can be sure that you will not place your link on a website, which has a bad reputation, by mistake.
Moreover, PitchBox allows account holders to enjoy all the benefits of personalized outreach and follow up. Instead of spending hours of your time on messaging, you can delegate this task to machines. Developers state that automatic email exchange can increase the response rate by 62%.
PitchBox doesn’t offer any standard plans. A company tries to find an optimal solution for every client. Price starts from $99 and can reach $1500.
6. Buzz Sumo
If you want to create a successful link-building strategy you should find out what content is the most shareable on social media. You can do it easily using Buzz Sumo.
Try to test your keywords in the Content Analyzer. You will find relevant content, which generates high engagement on Facebook and Reddit. Also, you can check how many shares this content has on Twitter and Pinterest and what its total engagement is.
Another tool you can utilize is a Questions Analyzer. It will help you to find the most popular questions related to your niche. You can use this information to improve your content marketing strategy.
Also, you can check the “Trending Now” tab to review the recent posts, which are getting popular. Depending on your goals, you should pick one of four plans: Pro, Plus, Large, and Enterprise. They cost $79, $139, $239, $499+ respectively.
7. BrightLocal
If your link-building strategy is focused on local SEO, BrightLocal is a must-have tool for you. It will help you to fix NAP errors, eliminate duplicate citations and start building accurate local citations from scratch.
If you need to list your website on TripAdvisor, Yelp, Yellow Pages, Google My Business, or Apple Maps, let this tool make all work instead of you. The great news is that it will not cost you a fortune. BrightLocal charges just $2 for manual submissions and $5 to $55 per year for site aggregator submissions.
8. Google Sheets
Most of the tools from this list have reporting functionality. But still, Google Sheets works better than any other tool when it comes to link tracking.
Moreover, Google Sheets is a suitable solution for the big teams, because it is accessible online from any computer. A few team members can work in one file at the same time, and monitor changes, which their colleagues make. Google Sheets has the same strong functionality as Excel does, and it always works without glitches.
And one more remarkable benefit of Google Sheets is that you can start using it at no cost. So, if you search for an effective reporting tool on a budget, you need to look no further.
Bottom Line
If you are interested in successful link building, you should use at least three tools: the first one for link analysis, the second – for outreaching, and the third – for reporting. Keep in mind that the starting price for most of the tools starts from $50-79 per month.
You should try to balance your budget and utilize the best solutions you can afford. You can be sure that all the tools from this top 8 list are worth your investments.
Author Bio:
Steven Mehler is a writer at TopWritersReview. He is a master in interpersonal communications, who knows secret how to engage a modern reader. He has 5+ years of experience in the fields of writing and editing. Steven is truly passionate about emerging technologies and robotics. He finds inspiration in nature, traveling, and his unordinary hobby – magnet fishing.