How Startups Can Generate Leads with Lead Quizzes

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Starting a business is so difficult these days.

Not only is today’s market brimming up with competitors, but it also makes it harder for brands to come up with an original product or service that people may be interested in.

Along with being risky, launching a startup is also expensive.

Presuming you get past all these obstacles, you’ll still have one more challenge to overcome – generating qualified marketing traffic and leads that you’d be able to convert.

Paradoxically enough, there aren’t many lead generation techniques that you can employ for cheap.

The most effective among them – like social media ads, PPC, SEO, or email – usually take some time to help in acquiring new customers. And when you are a startup, time is money.

So, what else is there?

Could you rely on something as cheap and simple as lead quizzes?

Do you dare expect that might work?

Here’s why the answer to both questions is a resounding yes:

A Type of Content That Checks All the Boxes

Type of Content

Whether there’s still some money left or you’re already mourning your marketing budget, you must find a way to introduce your brand to the audience. You only have one shot, so you better make it count. Ideally, you should address your entire audience with the same message.

Which means that you need two things: content and social media.

The type of content that gets attention on social media is usually described as unique and engaging. Experts have coined the term edutainment as a way to highlight that content should be both helpful (educational) and fun (entertaining). And in your case, it should also be inexpensive.

That counts eBooks, guidelines, and instructional videos out.

But fortunately, it leaves you with lead quizzes.

Everyone loves a good online quiz.

This harmless tool checks all the right boxes on today’s audience’s list – it doesn’t take up as much time as a 2,000-word article, but it still allows the audience to learn more about themselves.

But can you create an online quiz on a startup budget?

Again, a resounding yes.

Unlike other types of content, you don’t need to pay a field expert or a professional content curator and invest in a content marketing calendar with enough material to keep your audience engaged for months. The only thing you need is a simple quiz maker software.

Creating a Show-Stopping Lead Generation Quiz

So let’s break down this strategy step-by-step:

  1. Do some research on quiz makers and get the best one
  2. Brainstorm quiz ideas that align with your audience’s interest
  3. Pick the best social media channel and start posting

That’s all.

The best quiz maker will help you create lead quizzes in no time.
You should be able to add interactive elements and multimedia content so that your quiz doesn’t fall behind your competitors’. It’s an important way to boost audience engagement, so don’t settle for less.

In addition to that, it would help you to choose a quiz maker that boasts a built-in content base of template questions for every industry. You’ll need to research a fresh quiz topic nevertheless, but this will give you great guidelines and speed up the process.

In terms of content, you should keep your quizzes edutaining:

Give your audience an opportunity to learn something while having fun.

This is why personality quizzes are the most effective lead gen tool.

Who doesn’t want to know which ice cream flavor they are or who would play them in a biopic about their life? Creating these quizzes is both easy and fun. The only trick is – you need to find a way to keep these quirky topics relevant to your brand, products, and services.

Looping Back to What You’re Trying to Sell

If there’s anything slightly difficult about creating an online quiz for lead generation, that must be it – looping the topic, questions, and answers back to what you’re supposed to market and sell.

Unfortunately, nobody can tell you how to do that. You just need to be creative.

But we can give you an example.

If you’re selling subscriptions to your project management tool, for instance, your topics should be somewhere in the ballpark of productivity and efficiency.
You can ask questions like How Organized Are You? or Tell Us Your Management Style, and We’ll Recommend You a Tool.

You can see how similar topics can help you promote your product.

Resharing Your Most Liked Lead Quizzes

Resharing Your Most Liked Lead Quizzes

An average quiz gets shared around 1,900 times!

Now imagine what you can do with an above-average one. Lead generation begins only after you’ve established a strong online presence, so start sharing on social media.

It goes without saying that you should choose the best channel for your brand, but keep in mind that the holy trio of social media – Facebook, Instagram, and Twitter – offer the widest audience pool you can possibly imagine. If need be, you can include LinkedIn in your campaign.

Just as you would do with any other type of content, share your quizzes on social media at least three times a week. Don’t give your audience an opportunity to forget about you, but try not to alienate them with spamming either. Find a middle ground between these two.

And every once in a while, reshare the most liked quizzes.

Getting in Touch with Your Quiz Takers

An email follow-up is the most effective closer to leads generated with quizzes.

Don’t withhold results from your quiz takers – that will only make them frustrated. Instead, provide a brief outcome for every set of answers and ask for their email address in order to send them a full report. This is a nice little trick that will add leads directly to your email list.

Still, you need to be very careful with this approach.

Don’t forget to be transparent about your intentions to keep sending follow-up marketing emails to the leads you’ve generated. You should also give them an option to opt-out of your email list if they don’t want to stay in touch with you.


And that’s how easy it is to generate leads with online quizzes.

This unconventional approach to marketing is ideal for startups and SMBs, but also great for all companies who don’t care about spending too much money and time on lead generation.

Get the best quiz maker and start creating lead quizzes as soon as today.

Author Bio: Angela White is an ed-tech enthusiast with a passion for writing for the consumer market in the areas of product research and marketing using quizzes and surveys. Having a knack for writing and an editorial mindset, She is an expert researcher at a brand that’s known for creating delightfully smart tools such as ProProfs Quiz Maker

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