4 Powerful Reasons to Use Video in Your Marketing

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According to statistics by Wyzowl, 63% of businesses are now using video as part of their marketing strategies. There are many reasons for this, but at the end of the day, if your business is not doing the same, it risks being left behind. If you have your doubts about the benefits of video, keep reading. We’re going to give you four powerful reasons why you should hire a video creation company like Teskey Mediaworks to help create some fantastic media for your business.

Reasons to Use Video in Your Marketing

1. It Boosts Sales and Conversions

According to Insivia, adding a video to your landing page can boost conversions by as much as 80%. This is a staggering amount. In addition, studies have also shown that users who watch an explainer video on how to use a product are 74% more likely to go on and purchase it after watching. When you think about it, this is hardly surprising. Most people’s brains are wired so that vision is the most dominant sense, and so video can really tap into this, leading to such good results.

2. It Provides a Good Return on Investment

As you can probably tell from the stats mentioned above, video provides a good return on investment or ROI. Although video production isn’t the easiest thing to do, and not the cheapest either if you choose to hire a company to do it for you, 83% of businesses believe that it is well worth the cost and the effort to do so. Plus, it’s important to remember that your video doesn’t have to be perfect. So long as the content is good, and the message is clear, you’re on the right track.

3. It Builds Trust

At the foundation of conversions and sales is trust, and video can help to build this. When you create a video that contains clips from people in your company, you are inviting customers and clients to find out more about you and who you are. This is the easiest way to build a foundation for long-term relationships and can help to portray an individuality that you just can’t get from other forms of content. Some customers are also wary of trusting new brands on the internet, fearing fraud or scams, and video can help to put their mind at ease over these two points.

4. Google Loves Them

Finally, video is also good from an SEO standpoint in that Google highly favors sites that contain them. Video helps to keep users on a website, reducing the bounce rate, and encouraging them to take further actions. And, according to Moovly, a website that contains video is 53% more likely to appear in the top spot on Google. This may be because Google now owns YouTube, but whatever the reason, it’s definitely something to keep in mind.

If you were on the fence about using video as part of your marketing and customer retention strategy, hopefully, this article has helped to explain why it is such a good idea.

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