Here’s a brutal truth most store owners learn the hard way:
👉 Just installing WooCommerce won’t bring in sales.
Yes, it’s a solid platform. Flexible, powerful, open-source. But when it comes to actually marketing your products? WooCommerce is shockingly basic out of the box.
- No lead capture.
- No abandoned cart recovery.
- No upsells.
- No email automations.
- Nothing.
That’s where plugins come in.
The right WooCommerce marketing plugins can turn your store into a conversion machine — capturing emails, recovering lost sales, increasing average order value, and driving repeat business automatically.
In this guide, I’ll show you the 6 best WooCommerce marketing plugins I’d recommend to anyone — whether you’re just starting out or already making steady sales.
These aren’t just “popular” tools.
They’re the plugins that actually move the needle.
Let’s dive in.👇
What Makes These Plugins “Best”?
Let’s clear something up:
This list isn’t based on hype, affiliate commissions, or how many 5-star reviews a plugin has on WordPress.org.
It’s based on results.
When I say “best,” I mean plugins that help you:
- Get more sales
- Grow your email list
- Recover abandoned carts
- Boost average order value
- Automate your marketing (so you can focus on growth)
In other words, these plugins aren’t “nice to have.”
They’re must-haves if you want to run a store that actually converts.
And I’ve made sure they check a few key boxes:
- Fast, lightweight, and stable
- Packed with real-world features (not fluff)
- Regularly updated and supported
- Beginner-friendly but powerful enough for pros
No bloat. No gimmicks. Just plugins that do their job and do it well.
Ready to see them? Let’s get into the top 5.
6 Best WooCommerce Marketing Plugins to Boost Sales in 2025
1. Omnisend – Best for Ecommerce Email & SMS Automation
If you’re not engaging customers across email and SMS with personalized, timely messages — you’re leaving revenue on the table.
That’s where Omnisend comes in.
What It Does
Omnisend helps WooCommerce merchants convert more sales by automating marketing across email, SMS, and push notifications — all from a single, intuitive platform.
But here’s the thing:
This isn’t just another email plugin.
Omnisend is a full-blown marketing automation engine — built specifically for ecommerce.
We’re talking:
- Pre-built workflows for cart abandonment, welcome series, order confirmations & more
- Customizable email + SMS campaigns with drag-and-drop design
- Smart segmentation based on shopping behavior
- Forms that actually convert (popups, wheels, countdowns, the works)
- Deep WooCommerce integration that pulls product & order data in real time
Why It Beats the Competition
Most email marketing plugins either feel bloated or too bare-bones.
Omnisend strikes the right balance:
- Purpose-built for ecommerce — not a generic email tool
- Runs multi-channel campaigns (email, SMS, push) in one dashboard
- Offers granular segmentation & targeting without the headaches
- Supports A/B testing and performance tracking out of the box
- Works seamlessly with your WooCommerce store (no dev help required)
And the best part? Every plan — even the free one — comes with 24/7 human support.
Pro Tip
Set up a cart abandonment flow with both email and SMS reminders.
It’s one of the fastest ways to recover lost sales — and Omnisend makes it ridiculously effective with pre-built templates.
2. OptinMonster – Best for Lead Generation & Popups
If you’re not collecting emails from your store visitors, you’re leaving money on the table. Period.
And OptinMonster is hands-down the best plugin to fix that.
What It Does
OptinMonster helps you turn abandoning visitors into subscribers and customers — using powerful popups, floating bars, slide-ins, and more.
- But here’s the kicker:
- It’s not just “a popup plugin.”
- It’s a conversion optimization platform.
We’re talking:
- Exit-intent popups that trigger right before someone bounces
- Yes/No forms that qualify your leads
- Spin-to-win wheels that skyrocket engagement
- A/B testing built-in (no guesswork)
Why It Beats the Competition
Most popup plugins look like they’re from 2013. Clunky. Slow. Generic.
OptinMonster, on the other hand:
- Loads fast (mobile optimized)
- Works on ANY theme or page builder
- Has crazy targeting options (e.g. show popup only on cart abandonment)
- Integrates with every major email service out there
Plus, their drag-and-drop builder makes it dead simple to launch beautiful campaigns — even if you have zero design skills.
Pro Tip
Use exit-intent popups with a limited-time discount to capture first-time visitors.
Example: “Wait! Get 10% Off If You Order in the Next 15 Minutes.”
That simple tweak alone can boost conversions by 10–20%.
3. CartFlows – Best for One-Click Upsells & Sales Funnels
Getting someone to buy once is hard.
Getting them to spend more during checkout? That’s where CartFlows shines.
If you’re not using upsells, order bumps, and optimized checkout flows — you’re literally leaving free money on the table.
What It Does
CartFlows helps you build high-converting sales funnels inside WooCommerce — without touching a single line of code.
With it, you can:
- Add one-click upsells after the customer checks out
- Offer smart order bumps on the checkout page
- Replace the boring default WooCommerce checkout with a sleek, optimized version
- Create complete funnel flows (landing → checkout → upsell → thank you)
Why It Crushes the Competition
There are other sales funnel plugins… but none are made specifically for WooCommerce like CartFlows.
- Integrates natively with WooCommerce products
- Works with Elementor, Gutenberg, and other builders
- Offers pre-built templates for every funnel step
- Supports dynamic content and conditional logic
Translation: You don’t need to duct-tape 4 different tools to get pro-level funnels.
Pro Tip
Offer a post-purchase upsell that complements the main product — like a digital guide, warranty, or premium upgrade.
It’s one of the easiest ways to boost your average order value by 15–30%, instantly.
4. Retainful – Best for Abandoned Cart Recovery
Every store owner dreads this stat:
70%+ of online shopping carts are abandoned.
That’s right — most people add products to their cart… and vanish.
Retainful fixes that.
What It Does
Retainful helps you recover lost sales with automated abandoned cart emails — and it does way more than just send reminders.
You can also:
- Trigger timed email sequences (reminder 1, reminder 2, etc.)
- Add next-order coupons to increase repeat purchases
- Create “thank you” emails, win-back campaigns, and even referral flows
All with a visual automation builder that’s actually easy to use.
Why It Stands Out
Most abandoned cart plugins feel like clunky add-ons.
Retainful was built for WooCommerce from the ground up.
It offers:
- Real-time cart tracking
- Smart email personalization
- Drag-and-drop flow editor
- GDPR compliance out of the box
And best of all? The free plan gives you most of the essentials to get started.
Pro Tip
Use a 3-email cart recovery sequence:
- Reminder + preview of what’s left in cart
- Offer a small discount (10% or free shipping)
- Add urgency: “Only 12 hours left before your cart expires!”
Done right, Retainful can help you recover 15–25% of abandoned carts — on autopilot.
5. MailPoet – Best Built-In Email Marketing Tool
Most WooCommerce stores bolt on email tools like Mailchimp or Klaviyo.
But what if you could run your email marketing from inside WordPress itself?
That’s exactly what MailPoet lets you do — and it’s a game-changer.
What It Does
MailPoet brings email automation, newsletters, and customer follow-ups directly into your WordPress dashboard.
No switching between platforms. No syncing issues.
Just clean, easy email marketing that works.
Use it to:
- Send welcome emails, abandoned cart follow-ups, and product recommendations
- Build beautiful emails with drag-and-drop blocks
- Create automated post-purchase and win-back flows
- Segment customers based on behavior and purchase history
Why It’s Different
Unlike other email tools, MailPoet is:
- Fully integrated with WooCommerce — product details, customer info, order data
- Super lightweight (no bloat or weird UI)
- Free for up to 1,000 subscribers — with powerful features unlocked early
- Built specifically for WordPress (no clunky third-party dashboard)
Plus, you can send emails using MailPoet’s built-in sending service, so you don’t need to mess with SMTP or external tools.
Pro Tip
Set up an automated post-purchase email thanking the customer, asking for a review, and recommending a related product.
MailPoet makes this effortless — and it’s a simple move that can boost repeat sales by 10–15%.
6. TrustPulse – Best for Social Proof & FOMO
Imagine you walk into a store and see other people buying the product you’re eyeing.
Feels reassuring, right?
That’s exactly what TrustPulse does for your WooCommerce store — in real time.
What It Does
TrustPulse shows small, unobtrusive live notifications on your site whenever someone takes action, like:
- “Sarah from New York just purchased [Product Name]”
- “12 people are viewing this item right now”
- “David just signed up for the newsletter”
It creates instant trust and triggers powerful FOMO (fear of missing out).
And guess what? That stuff works.
Big time.
Why It Works So Well
Social proof is one of the most effective persuasion triggers in eCommerce — and TrustPulse makes it effortless.
- Setup takes 5 minutes
- 100% mobile responsive
- Customizable messages and display rules
- Works with WooCommerce, Shopify, BigCommerce, and more
- Doesn’t slow down your site at all (no bloated scripts)
It even lets you track custom events, like form signups or demo requests.
Pro Tip
Use TrustPulse on product pages and checkout — that’s where urgency matters most.
A simple popup like “Someone just bought this 3 minutes ago” can be the nudge that turns a maybe into a sale.
Some users report 15%+ lift in conversions just by adding TrustPulse.
That’s a win you can set and forget.
Top WooCommerce Marketing Plugin Comparison
| Plugin | Active Downloads | Best For | Free Version | Key Features | Standout Benefit | Price |
|---|---|---|---|---|---|---|
| Omnisend | 80,000+ | Email & SMS Marketing Automation | ✅ Yes | Email campaigns, SMS marketing, automation workflows, segmentation, pre-built templates | All-in-one email + SMS marketing solution for ecommerce | $11.20/mo |
| OptinMonster | 1+ million | Lead Generation & Popups | ✅ Yes | Exit-intent popups, A/B testing, targeting | Converts abandoning visitors into leads | $7/mo |
| CartFlows | 200,000+ | Upsells & Checkout Funnels | ✅ Yes | One-click upsells, order bumps, funnel builder | Increases average order value | $69/yr |
| Retainful | 2,000+ | Abandoned Cart Recovery | ✅ Yes | Cart recovery emails, next-order coupons | Recovers 15–25% of lost carts | $19/mo |
| MailPoet | 500,000+ | Email Marketing (Built-In) | ✅ Yes | Automated emails, segmentation, drag & drop | Run email marketing inside WordPress | $9/mo |
| TrustPulse | 20,000+ | Social Proof & FOMO | ✅ Yes | Real-time activity popups, custom triggers | Boosts trust and urgency instantly | $5/mo |
FAQs
Yes. WooCommerce doesn’t come with built-in marketing features.
If you want to grow your traffic, capture leads, recover lost sales, or send emails — you need plugins that do the heavy lifting.
Only if you install garbage.
The plugins listed here are well-coded, lightweight, and optimized for speed. Stick to quality, not quantity.
Some, yes.
MailPoet, Retainful, TrustPulse, and even CartFlows have solid free versions.
OptinMonster is premium only — but worth every penny if list building is your focus.
Yep.
All these plugins work with most popular WooCommerce themes — like Astra, Flatsome, Storefront, GeneratePress, etc.
Final Thoughts
There are thousands of WooCommerce plugins out there.
But when it comes to growing your store, most are either bloated, outdated, or flat-out useless.
These marketing plugins?
They’re different. They’re battle-tested. And they get results.
You don’t need 20 plugins.
Just the right 4–5 tools that make every click, visit, and sale count.
Start small. Focus on what gives you the highest ROI.
Then scale from there.
Because in WooCommerce — like in business — it’s not about doing more.
It’s about doing what works.
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Great post! The list of WooCommerce marketing plugins for 2025 is super helpful. Your insights will definitely help online store owners improve their marketing strategies. Thanks for sharing!