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Consultancy is a huge industry that’s only continuing to grow. The management consulting industry alone is worth $250 billion, and the expected growth numbers are stunning.
So it should come as no surprise that people want to get in on the act. But this is a competitive industry and becoming an established digital marketing consultant takes time and effort.
We’re going to show you how to become a consultant.
1. What Type of Digital Marketing Consultant are You?
Digital marketing consultants must focus on a niche if they’re going to be successful. The skills of a digital marketing consultant at the small business level are very different from the skills of a digital marketing consultant at the corporation level.
You know the skills you have and you know where they’re relevant. Concentrate on that niche and market yourself as such.
2. Become Known in the Digital Marketing Industry
The next step is to start getting your name out into the open. For a start, you need to ensure that you have a website. This is the online business card everyone needs because if nobody can find you online then how will they know to hire you?
Plus, a strong website that ranks well is a demonstration of your ability to market yourself online. Someone who has the skills to be a digital marketing consultant shouldn’t find this too difficult.
3. Focus on Building Relationships with Influencers
Digital marketing consultants spend the majority of their time marketing themselves, rather than their clients. As a consultant, you already know the importance of connecting with influencers on social media.
You should dedicate a portion of your day to building relationships with influencers. Connect with them and start chipping away.
A good starting point is to review one of their products and to message them directly.
4. Focus on the Upsell
How do some digital marketing consultants make so much money?
It’s because they don’t try to offer all their services at once. They offer a relatively basic service then gradually upsell. The initial consultation/strategy meeting is only the beginning.
As they provide value to their clients, they upsell and that’s how they create a viable income for themselves.
Practice segregating your services, so you can continue to upsell.
5. Treat Your First Customers Like They Were Your Own Business
What does this mean? It means that your first customers should be treated as if their companies were yours. Check in on them, without any expectation of a sale, and offer an occasional piece of free advice. Make them your friends and you’ll retain them for years to come.
These customers will form the bedrock of your consultancy business.
Last Word – Be Persistent
Persistence is the most important thing when it comes to running your company. It will take months and years for you to build a flourishing consultancy business. Don’t expect to get a huge amount of business throughout the early period of your new venture.
Are you ready to begin building your new consultancy business?
Author Bio: Douglas Pitassi is a freelance writer and small business blogger.