There were 4.65 billion social media users as of April 2022, meaning over 58% of the global population are on these popular platforms. Therefore, if you’re looking to connect with consumers, posting attention-grabbing images on these sites is a great way to generate interest in your business.
But what are the best types of images to use on your social media accounts? With so much competition on these platforms, you need to make the right choices to ensure your pictures stand out from the crowd.
Fear not—this brief guide will explore five image types that can take your social media marketing efforts to the next level.
1. User-Generated Content Pictures
Posting UGC-oriented images can be a powerful advertising technique as it allows other customers to see people enjoying using your products or services. This can reassure potential buyers that they will be purchasing from a high-quality business.
There is also little effort or investment required as consumers create the content themselves.
2. Behind the Scenes Images
You could give customers a closer look at how you prepare to serve them by providing behind-the-scenes images that show you getting your products ready.
Providing collages showing your preparation process from start to finish can be a great way to engage with customers and make them feel like a part of your business.
3. Images Linked to Trends
Using marketing images that have a connection to current trends can give a short but sharp boost to your advertising efforts.
You may be taking and posting these pictures quickly, so they might not be perfect, but you can use a background remover to achieve the best possible results.
4. Employee Images
Consumers like to get to know the people they are buying from, and posting pictures of yourself and your employees can help them get to know your staff.
Displaying images of people at work and in front of your company logo can be a helpful way to get more attention for your store.
5. Quote Images
Putting inspirational text over a plain background can get people’s attention and encourage them to click on your links. For example, posting quotes that make people feel happy can brighten their day and lead to them following your social media accounts.
This is a simple way to use images to increase your online marketing results.
Choose the Best Types of Images for Social Media Campaigns
Posting the right types of images on your social media accounts can help build your company’s brand awareness and boost sales revenues.
You may want to display pictures provided by your customers in addition to images that give an insight into your company’s day-to-day operations. It can also be beneficial to post images related to current trends and to provide inspirational pictures that motivate consumers. This can be an effective way to rise above the noise and increase your social media following.
For more super hints and tips, check out our marketing category.