94% of negative website feedback is related to the design. You may not realize how important the design of your website is to the success of your business, especially as you aim to grow your digital presence and your brand. But a web design company in Florida can help you develop a website that’s optimized for increasing user traffic, facilitates conversions, and creates the best user interface for your potential customers.
These are the most important reasons why you need a professional web designer to create a website for your business.
Branding & Customization
Custom web design can be key in helping people visualize and engage with your brand online. Most people can tell the difference between a template-based site and one that’s been created by a professional.
This is because templates tend to be stiff and non-conforming to spacing, certain interface features, design, and any elements you may want to add for branding purposes. But a custom design allows you to get exactly what you want.
Some elements of custom web design include:
- The Logo
- Layout
- Colors & Font
- Images & Other Multimedia
- Online Forms & Other Contact Portals
- Maps Optimization
A custom web design can be particularly necessary for companies that currently have, or would like to expand into e-commerce. Creating the kind of interface that will best suit your particular business is worth the investment.
Search Engine Optimization (SEO)
SEO is the process of improving your web content’s search engine rankings, and if your website isn’t properly optimized, you won’t be getting top billing on search engine results pages (SERPs). And you certainly won’t be getting the click.
Elements of technical SEO include:
- HTML Sitemaps
- XML Sitemaps
- CSS External
- Internal Linking Structure
- External Backlinks
- No Duplicate Content
An SEO-optimized site will have a clearly defined sitemap, with multiple pages to rank for, and a website based on hierarchal data to make it easy for users (and search engine crawlers) to understand. Good SEO utilizes internal and external links to boost your credibility and link equity, as well as well-structured content containing simple, but descriptive headers and sub-headers.
Responsive Web Design
Responsive web design employs flexible grids and multimedia, well-built HTML code, and media queries to ensure that your website is fast and can be easily accessible across all devices.
Flexible grids define design elements—like columns, sizing, spacing, alignment—to accommodate different ways to view your website. From desktops and laptops, to smartphones and iPads, flexible grids make it happen. Considering 85% of people think that a company’s mobile website should be easier to navigate than a desktop computer, it’s important to make sure your website is mobile friendly. The same goes for flexible images, which ensures the same thing for multimedia elements.
Media queries are filters that also helps with accommodating design elements when it comes to page orientation across devices, from portrait to landscape.
HTML coding and CSS that are built with a clean, quality structure ensures that your webpages load as fast as possible, no matter what kind of content is included on the page. Users are likely to lose their patience with a page that takes more than two seconds to load, so the faster your webpages respond, the more you can reduce your bounce rate.
Website Maintenance
A professional web developer and designer will be able to save you time by maintaining your website. Any future changes or issues would be handled by a professional who knows your system and its protocols better than anyone.
So when it comes to server errors, routine updates, creating additional pages, and implementing interface elements, you won’t have to spend hours watching YouTube tutorials, or risk making any mistakes with your settings.
Are You Looking for a Professional Web Designer?
Bottom line: a professional web designer knows exactly what they’re doing. They also know how to translate your vision for your brand into a website that both looks professional, and will be optimized correctly so that everyone else can see it too. If you’re looking for a way to drive user traffic and increase your number of leads and conversions, you may want to think about getting a custom web design for your business’ website.