Social media are really addictive. Do you know what is the best thing about them? People listen to you, read you, watch you because they want to.
People visit your social media account because they are either interested in your products or services or they just want to hear what you have to say.
In other words, you are not forcing the audience to view your messages. So, the main question now is how to increase the number of your social media followers and have serious engagements with them.
Would you like to grow your influence? Who wouldn’t?.
What you need to do if you want to grow your influence is nurture your followers. By establishing yourself as an expert in your business field you will reach your goal. The great news is that you don’t have to be a social media pro to do this.
Gaining social media influence is not something done once for a lifetime. The process can be compared to growing a plant. You surely know that your plant needs everyday care, water, fertilizer, weeding, and cutting. Similarly, social media also needs constant care. You can’t become an influencer overnight as social media influence can only be built over time.
In this post, I will cover some time-tested tips that will help you build your social media influence. In most of the cases, they are pretty much generic, so can be used by anyone to improve his or her social media influence.
Table of Contents
- 1 Ways to improve your social media influence
- 1.1 Launching conversations
- 1.2 Track the trends
- 1.3 Carry out contests, events and post news
- 1.4 Hashtags are great for building contacts
- 1.5 What are you good at? Figure this out and promote it
- 1.6 Use social media measurement sites
- 1.7 Have an issue? Ask your audience for advice
- 1.8 Mention influencers in your posts
- 1.9 Nourish relationships with influencers in your niche
- 1.10 Connect not only online but offline as well as through other channels
- 2 Conclusion
What do you need to do to add new followers and keep the old buddies from leaving?
Just take your time to get to know more about people. Oftentimes it is as simple as asking them how their day was. You need to have followers to become popular on social media, so start building your gang. Add friends, colleagues, peers from the industry, in a word, people who are interested in your stuff.
Run a blog. Commenting on other people’s posts also helps to build relationships. Try to be as accessible to your followers as possible. Don’t just post what you did or are going to do, you need real interactions.
Track the trends
You need to know what people are talking about. Do you think you can contribute on that topic? Don’t hesitate, do it. Have conversations on popular topics in your niche as this is a good way to reach out to people and add followers.
As for me, I use the Ahrefs Content Explorer tool to search for the most shared content in any niche.
What does this tool do?
- It helps me find the most shared and the most “linked to” content on any topic across the web.
- I can apply various filters like publish date, a number of social shares, language, word count, etc. on search results to narrow down my search for the popular content.
- I can also see beautiful social share graphs, showing content performance on different social networks over time.
The tool also has a handy “Who tweeted” feature that helps me find influencers in case I want to run an outreach campaign.
Carry out contests, events and post news
People love to reach out to others. You may call this tendency empathy. They want to be engaged in your life – celebrate holidays with you and get involved in your activity. The takeaway of this paragraph is that you can reach out to people by holding contests and other regular events.
Don’t forget to encourage your target audience to get involved and share the latest company or life developments with them.
Do you use keywords and hashtags as working tools to reach out to people on social media sites? Yea, you are striving to take full advantage of them. You can learn new ways of using them spying on other people’s techniques. But you need to be discerning.
You should post original content, that’s the truth. But other people also have interesting things to share, never forget about that. What you need to do is curate some posts and share them on your page.
Being creative with your post is a winning strategy as long as you are selective with the material you post and don’t overload your followers with info.
What are you good at? Figure this out and promote it
Being Jack of all trades is a brilliant idea. It gives you the freedom of expression. You can post absolutely everything. But when you are a small business owner or running a niche business you simply can’t afford to be a generalist.
The best advice here is to find some specific topics that resonate with your business activity and create posts on that. You’ll become an expert on a subject and eventually, people will start to trust you on that subject.
When you are running a social media marketing campaign you surely want to know how your efforts are panning out? One way to track your success is to sign up with social media measurement websites like Klout or Kred. They are easy to use. You will find all necessary instructions on these websites. Once you have signed in, you will get good insights on what you are doing right and what is not working.
As for me, I use Ahrefs Site Explorer. It shows me the pages on any website that are performing best on social media.
Have an issue? Ask your audience for advice
Supposing you have just launched a new product or service. You definitely want some inputs on a specific issue. Ask your followers what they think. As a rule, people are always ready to share advice.
By the way, the advice is not the only benefit you’ll get. The activity will help you build friendly relationships with your followers and add more people to your community.
Mention influencers in your posts
When you note posts on your wall written by others or just mention influencers’ names, some of their gloss will rub off on you as well. To take advantage from celebs mentions, add @ on Twitter before the person’s name. Add + on Facebook and Google+ in front of the name. You’ll see that it will increase your social influence.
Nourish relationships with influencers in your niche
You are not alone in your niche. The point is that others might be more influential than you. It would be wise to nurture connections with these people. They may even mention you in their posts or share your content if you are on friendly terms.
Connect not only online but offline as well as through other channels
Don’t limit your conversations to social media networks only. For instance, you can conduct a podcast. Hosting chats on Google Hangout is also a good idea.
There are plenty of other ways to connect with people. You can take part in radio interviews, post videos on YouTube, whatever. These will also help you build your social media influence.
Of course, there are many more ways to increase your social media influence. So, if you have any additions to our list, they are welcome in the comments.
Don’t forget to watch what other people are doing and try to adopt the best techniques to improve your influence on social media.
I wish you best of luck in pumping up your social media influence!
About the author
Helga Moreno is a passionate content creator and marketer at Ahrefs bold enough to believe that if there’s a book that she wants to read, but it hasn’t been written yet, then she must write it herself.