Search Engine Optimization (SEO) is the procedure to increase the quantity and quality of traffic to your webpage through the organic search engine results. In other words, it is a set of guidelines that can be followed by webpage (blog) owners to enhance their websites for search engines and hence, improve their search engine rankings.
In this world of the fast-growing market, SEO marketing is of more importance than ever. Search engines handle billions of users every day looking for solutions to their problems or answers to their long-pending questions.
It plays a vital role in today’s world as more than 44% of the population makes use of the internet to search for many things on the World Wide Web. Hence, boosting one’s search engine optimization is the dire need at today’s time.
This is one important thing that if your business gets this you’ll have many leads that no other kind of advertising can make happen.
If you are using a webpage to advertise your products and services, you need to be very wise because Google has very strict rules to protect the consumer.
For example, if your website fails to offer additional benefits and values to the customer, your website will be condemned by Google. Some of the substandard techniques that may result in penalizing are “article spinning” and “copied content”.
It has been an age-old practice for the local business owners to create web pages to target a particular city or an area. Hence, targeting customers from a certain area/city is not a poor technique, but each webpage should strive to offer unique value to each visitor.
For a webpage to grant full value to a promising customer, one has to be very innovative and intelligently utilize their time to study about the product you are seeing or the services you are offering. Google has introduced the “Panda Algorithm” to taper off and penalize sites that make use of bad content techniques.
It is possible for you to have content on your webpage with similar information but plagiarised content is not acceptable. Panda algorithm will always be provoked by the web pages which use copied contents and these websites would be flagged off by Google.
The only and ultimate tip to target multiple cities without hurting your SEO is to make you the most important city page extraordinary and unique. The content of your webpage should be highly focused on everything that is important and this, not at all mentions that you have to create a page for every small town or city.
The content can be similar but the format, words, and vocabulary should be used in different and in an innovative manner to differentiate it from the content shared on other web pages.
Hence, when writing for a specific city/locality always keep in mind the factors that make the following city/locality/region different from the other. All this can be achieved through a single page.
The only two dependable options for the same is you will either have to do it yourself or hire an SEO expert to manage the websites and make sure that these sites are attractive enough to attract the potential customers.
After making a list of all the cities, you need to prepare unique content for each site. There are few tips one has to keep in consideration in order to produce promising content.
The following are the three ways by which you can make your webpage better
- Epitomize your webpage to make it simple when users search.
- Equip the customers with unique and accurate information which they will not be able to find anywhere else.
- The webpage should be able to address a potential problem to attract more traffic to their site.
Tips to have local SEO for multiple locations
1. Construct location pages
Create individual web pages that are customized for each business location. Despite the fact, these pages should include information such as business name, address, phone number, an embedded Google map and location-specific content at the end verify that the pages are discovered by Google by submitting a sitemap to Google.
Read Also: Ultimate Guide for eCommerce Website SEO
2. Develop you My Google My Business Listings
You should sign up for Google MY business if you haven’t already. Only then you will be able to develop listings for each business location. Once this task is done, you are free to add URLs to each of your webpages and simultaneously to your business profile.
3. Manage your citations
Google regularly looks upon how your NAP appears on the web (with or without links) to examine how your business ranks overall. You should be consistent in having a good ranking and traffic and vice-versa of this can end up hurting the SEO. Hence, NAP should be consistent in each of your business locations.
4. Build links to each of your location pages
It is critical to have backlinks to your SEO webpage. As you have multiple location-specific websites, you need to better your page rank of each page.
You can achieve this by –
- Becoming a sponsor. You can take up the task to sponsor local events or even participate in charities to build links with local news outlets and other web pages.
- Manage and host your events. You can host your events at your business locations to create a buzz and traffic for your webpage.
5. Manage Reviews
This task should never be ignored as the reviews are the only connecting link to the customers. You should be very attentive towards managing reviews as it can also hurt your SEO despite having positive or negative reviews one should include a call for action to your business premises and motivate your users to give their honest reviews.
If one manages to keep the above-mentioned tips and techniques in mind no one can stop them from diverting a large number of traffic and backlinks o their respective web pages. With the help of good and unique designs and layouts, the site’s raking can definitely be improved.
Manish Kumar is a digital marketer and versed blogger. He has been working in this field for some time now and knows how to balance creativity and technical side of content. He loves to write blogs endlessly and share his knowledge & experiences with others. Presently he is working for an SEO Services provider company named Tangensys.com