WordPress is one of the most powerful open source content management system (CMS) today. Almost everyone is online these days and businesses have to move their operations to the digital world in order to stay available to their customers and also stay competitive.
This has led to an ever-growing demand for functional websites and blogs. WordPress offers an easy way to set up your very own website or blog with minimal effort and cost, and that’s why many people rely on its services.
As a matter of fact, nearly 35% of websites online are powered by WordPress.
However, a lot of entrepreneurs don’t really know how to properly utilize WordPress’ potential, which leads to an increased number of websites and blogs that are sluggish, poorly optimized, prone to security threats and have awful user experience.
Moreover, if your website is bloated with plugins and if it isn’t optimized to give the best experience possible, people will avoid it altogether.
Therefore, here are a few tips to help you improve the efficiency of your website and give your visitors the experience they need.
How To Utilize WordPress Potential
Reduce the size of your images
You can’t expect that WordPress will do everything for you. WordPress eases the process, but you still have to make an effort to make your website functional.
For example, images are an essential aspect of every website and blog. However, you can’t just upload images and expect the best results. In fact, the larger the image, the more time it takes to load.
This affects your overall website speed and user experience in a bad way. That’s why you must optimize images and reduce their size so that they load fast and maintain good quality.
For instance, choose the right format for your images, such as JPEG or PNG. Next, save images in right dimensions before you upload them. Last but not least, make sure that your images are compressed before you upload them.
Use content delivery networks
Running a website is about giving visitors the best possible experience. WordPress can help you out immensely, but it can’t handle everything alone.
If you want to speed up content delivery to your visitors and improve their user experience on your website, you should use content delivery networks (CDN).
CDN helps you deliver your content to users faster and more efficiently by caching your content files on servers all over the world.
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That means when a distant user wants to view content on your website, it’s made available to them from the server that is closest to them instead of making a direct request to your website’s central location, i.e. hosting location.
That vastly improves the speed of content delivery and also reduces the chances of crashes because the request load is distributed across multiple servers.
Be careful with the updates
Using WordPress to power your website or blog means that you have to maintain and update it regularly. This is especially true if you’re making website changes often.
Every update requires a website backup so you can restore it to the previous state in case something goes bad during the update.
However, if you don’t know how to do this yourself, you may end up losing all of your data.
That’s why it’s a good idea to have an effective website management solution in place that will take care of complex tasks for you. If you forget to update your website, you may lose your search rank when implementing SEO strategies because of outdated information, leave your website vulnerable to security breaches and expose your website to malfunctions and crashes.
Use custom features instead of plugins
WordPress plugins offer amazing benefits, but that doesn’t mean they are right for your website or that you should overuse them.
In fact, too many plugins may slow down your website speed and page loading time; perhaps even crash your website. A lot of plugins are third-party software and by having many different plugins, you increase the chances of software conflicts.
It’s always better to have additional features for your website made from custom code than it is to rely on an unpredictable plug-in that may have built-in malfunctions or security leaks.
You can add custom lines of code to the WordPress theme yourself. You can also hire a developer to do it if you lack the necessary knowledge. Nevertheless, it’s important to remember that plug-ins may seem like the right option, but it doesn’t mean they’ll perform as well as they should.
Well-designed and functional websites take a lot of time and effort. WordPress simply can’t accomplish all of that overnight and you’ll have to scale it properly to ensure success.