Webinars are great for building your business reputation. You can use them to generate more leads that could translate to more sales. You can grow your subscriber count and expand your audience reach especially when your audience finds the topic you’re going to cover interesting.
In addition, webinars can be a great learning tool for employees within an organization. Trainers do not have to be physically present in training rooms anymore. They can opt to teach individual employees, specific departments, or even entire companies through online means. They can even do it at the comfort of their home office. Suffice to say, a webinar is perhaps one of the most logistically and financially sound ways of communicating to audiences that modern businesses can take advantage of these days.
Hosting a webinar might sound easy given the technology that’s already available, but just like live events, they require a lot of careful planning and organization. In order to have a great audience turnout, you need to persuade people into attending your online event. To spread awareness about your event, it’s crucial to create a landing page solely dedicated for the webinar.
Here are five ways on how you encourage users to register to your webinar via highly specialized landing pages.
1. Cite the benefits attendees will get from attending your online event
Your landing page should contain the benefits people can expect when they attend your webinar. It would be best to cite around five or more benefits, but make sure to highlight the most important ones. Use clear and concise messaging when writing your copy.
Remember that people who are visiting your landing page may be already familiar with your company because they probably heard or read about it somewhere else. Try to tell them something new in order to persuade them to fill up the form.
2. Capture your audience through an interesting background about your presenter
You can also choose to include a brief introduction about the presenter when designing your landing page. This is a smart way to prove to the audience that the webinar presenter is a subject matter expert who can speak about the topic with authority.
If you can, you should also include links to the presenter’s body of work (official website, previous speaking engagements, or portfolio) or even point to their professional profiles (LinkedIn, Behance, and others).
3. Simplify the registration process
Some businesses are particularly guilty of asking too much information from prospective customers. While filling out 10 or more fields in a form can be a form of commitment or an indicator of the level of seriousness on the part of the prospect, it’s also impolite to essentially ask them to hand over their identity to you.
Because people tend to be very impatient about online forms, you should try as much as possible to limit the number of required fields in your landing page. It’s been said that the highest converting forms ask for only the name and email address of page visitors. This can apply to webinar landing pages, too.
4. Include testimonials from previous attendees whenever applicable
If you’ve already hosted webinars before, it would also be great to include brief testimonials from previous attendees – ideally those with authority in their respective fields that your audience can relate to. This provides additional proof that there’s valuable content in what you’re going to present. Words such as “This webinar taught me a lot about landing pages!” or “This is very useful for professionals like me. Sign me up for the next one!” coming from, say, online marketers, can be interesting for people in the same field.
5. Create a solid CTA
You need to spend time crafting your call-to-action (CTA), which is probably the most important part of your landing page form. A compelling CTA instantly speaks to the audience to instantly make them convert, so reserve this space for something that will resonate.
Why should I join or sign up? What will I get from this webinar? Your CTA should answer these questions and give the attendee a hint of something to expect from your event. Some would suggest using first-person statements such as “I want FREE coaching on bitcoin trading!” or “Reserve me a seat to this event!” Make the benefits clear right off the bat.
Creating a landing page for webinars doesn’t always guarantee a huge audience turnout. Everything still boils down to the planning and development of content, the way you encourage people to join, and also the tools you use to host one.
If you’re on the lookout for a webinar service that can help you reach a wider audience, check out RingCentral Webinar. With a subscription, you can conduct online events for trainings, presentations, product demos, and more using premium video, audio, and other interactive capabilities.
Klaris Chua is a digital content marketer who has written many pieces on small business communications and startups. Connect with her on Twitter.