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The first page of a search engine’s list of search results is a coveted spot among websites as three out of four Internet users don’t bother to go to the second page. Unfortunately, the said page number can accommodate only 10 websites at the very least.
As a business owner, you’ll want your business’s website to be part of a search engine’s top 10 results, thus the need for you to implement SEO – or search engine optimization. Here are some reasons why SEO should be part of your business’s recipe for success.
1. Includes your website on page 1 of search engine results
A survey conducted by the marketing research firm Burke last March 2017 found out that most American Internet users look for businesses that can fulfill their various needs with the help of their preferred search engine. For instance, if someone wants to have their car repaired, they’ll most likely open the search engine they’re using often and look for car repair centers within their area of residence instead of sifting through a phone directory’s yellow pages.
But as already mentioned earlier, you’ll want your business’s website to be included in the top 10 displayed search results. Thus, you should perform SEO to your business’s website so that any of your potential customers can find you easily.
2. Converts your website visitors into customers
Going back to the previous example, you might be in the car repair business, and you have a website that’s gaining some visitor traffic. But realistically speaking, that alone won’t earn your business any profit. Worse, solely focusing on attracting visitors can negatively affect your current search engine ranking, especially as search engines have increasingly become adept at determining which sites receive the most number of engagements and not just visits.
You should thus do SEO to your business’s website in such a way that it can convert its visitors into customers. As a result, you earn both an income and a spot in a search engine’s top ten results.
3. Makes your website stand out from the competition
Unless the niche that you chose to specialize in for your business is very unique that no one else wants to compete with you, there’s always bound to be fellow competitors wanting to kick you out of business. Repairing cars, for example, isn’t a unique niche, so chances are you’ll have at least a few competitors offering the same service who are doing everything to pull potential customers towards their direction.
However, you have an edge over your competitors when you apply the right SEO tactics to attract potential customers to check your business out instead.
4. Optimizes your website for mobile
While accessing the Internet using a desktop computer isn’t bound to go anytime soon, more and more Internet users are doing it via their mobile devices nowadays as it allows them to look something up anytime and anywhere.
If you hadn’t considered mobile Internet users when you first created your business’s website, you risk losing a huge percentage of potential customers and profit. Thus, you should optimize your business’s website not just for search engines but mobile Internet users as well by applying the following major principles of responsive web design:
- Relative sizing – Your website adjusts itself according to the screen size of the device used to view it without disrupting its layout.
- Images scaled to fit – The quality of your website remains the same regardless of the device used to access it.
- Media queries – These are components of your website’s code that changes the layout of your website under specific conditions, for example, two columns on a tablet and one column on a smartphone.
5. Saves money
Doing search engine optimization to your business’s website whether by yourself or with the help of a professional can initially cost you a considerable amount of money. But using SEO is cheaper than running a website that does not deliver results. After all, why spend thousands on marketing when you can do it with modern methods and for a fraction of the cost by applying SEO to your business’s website?
Nowadays, SEO is a must in order to reap the most benefits from your website, and the above-listed reasons explained its importance in your business’s recipe for success. If your SEO knowledge is limited, don’t worry as you can click here to know more or you can search for online guides to get your SEO game started.