Halloween is one of the busiest times of the year – and not just for trick-or-treaters, but for businesses all around! From the thrill of the spooky season to the annual traditions of the pumpkin patch and candy apples, there’s a lot that Halloween brings, and for businesses, this time of the year is a great opening to promote themselves with some festive spirit!
And what better way for a business Halloween promotion than with some good old email marketing! Not only are emails perfect for a wide target audience spread, but their unique combination of digital visuals and copy makes them all the more appealing. And of course, since emails are all online, you can easily overgo costs related to printing and distribution!
Here are 4 email marketing strategies for Halloween promotions:
1. Get Creative with a Spooky Subject Line
Today’s email inboxes are anything but organized – with companies sending out tons of promotional emails every week and adding to that the load of work emails and personal contacts, navigating through your inbox can be one tough task – which is exactly why you need your subject line to stand out!
The first thing that your email recipient is going to see, your subject line needs to be captivating. Think of adding a Halloween pun, addressing your customer by name, or add in a timer with a specific date, pushing up the urgency. Whatever route you choose to go down, the key is in keeping your subject line short and sweet so your reader is drawn in, not overwhelmed.
And if you’re short on ideas, then try incorporating Halloween events that you’re holding into the subject line – anything from apple picking to pumpkin carving to pie bake-offs!
2. Add a Flyer
There’s nothing that spruces up a Halloween email like the perfect visual. Creepy, spooky, but engaging, Halloween flyers are all the rage when it comes to email marketing.
You can use a Halloween flyer to promote your Halloween deals or events, making sure to include all of the right information without over-cluttering it. And of course, the aesthetics of your flyer is the real deal as that’s what will catch your recipient’s eye!
And if you’re worried about nailing the design, then you can always use a ready-made poster template. In fact, PosterMyWall has dozens of Halloween flyer templates that you can pick, edit, and customize according to your will. And the best part is that it’s all for free so you can achieve stunning emails without the charge!
3. Promote your Halloween Festivities
Of course, no matter how perfect your email design is, if the content isn’t right then it’s all down the drain. And one of the best uses of Halloween email marketing is to promote your Halloween events. Whether you’re hosting an in-store trick-or-treat scavenger hunt, setting up some apple bobbing and decorating classes, or doing a DIY session for costumes, your email marketing is how the word should go out!
Choose and plan an event, create emails with all of the relevant details, curate an email list, and send them out! Soon, you’ll have more attendance at your Halloween festivities than ever before.
4. Use an Email Template
While the benefits of email marketing are obvious, the design element may not be everyone’s cup of tea. And if creativity isn’t your forte, then you can still carry out a stellar email marketing campaign with the help of PosterMyWall’s Halloween email templates!
With dozens of designs to choose from and customize – there’s an exclusive Halloween range already on their website – you’re sure to find an email that catches your eye. Once you find your perfect one, all you have to do is edit, customize, and distribute until you see the effects start to roll in! Oh, and it’s all for free, helping you keep your budget in check.
So, if you’re looking to market your Halloween promotions then email campaigns are the way to go. Reachable, digital, and a fun combination of visual, audial, and text, emails are just what will bring your brand to the top! All you have to do is to remember to bring your business’s own identity to make things fall in line.