How To Make Your Website Look Good And Why It’s Important

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Your website should be designed with your target audience in mind, and it should improve user experience. Your website is one of the most critical aspects of your brand’s online presence and must be designed appropriately.

Your website should be designed with your target audience and provide a good user experience. In addition, there are numerous other advantages to having a good website design for your Chicago web design company and your audience.

In this article, we’ll look at why good website design is important from the standpoint of your target audience.

Here are the following tips on How to Make Your Website Look Good:

1. Choose the right fonts:

Consider all the people navigating your website, and then imagine them attempting to read the text. Your text should be accessible to everyone, even mobile devices. Choosing the right font is one of the most critical aspects of Chicago’s web design company.

It’s unlikely that everyone will sit down and read all of the text you’ve written out, but if it’s difficult to read, the chances of them sticking around to try to read it are slim. Your text should direct your visitors by drawing their attention to essential details and informing them.

2. Site navigation:

One of the enormous advantages of a good web design company Chicago for your audience is that it can assist them in quickly navigating the site.

The main objective of everyone who visits your website is to find the information they seek rapidly. And your website should facilitate this process by allowing visitors to navigate your site without getting lost.

A well-designed website should strive to provide the best user experience possible, ultimately leading to conversions.

3. Web Scrape API

A web scrape API, also known as a web scraping service, is a way for developers to access and extract data from a website without having to build their own web scraper from scratch. The API acts as a bridge between the website and the developer’s application, allowing the developer to retrieve the desired data in a structured format, such as JSON or XML. This can save a significant amount of time and resources, as the developer does not have to worry about handling issues such as website changes or CAPTCHAs.

Web scraping APIs can be used for various purposes, such as price comparison, lead generation, and market research. Some web scraping APIs are available for free, while others require a subscription or pay-per-use pricing model. Some scraping services also offer advanced features such as real-time data updates, large-scale scraping, and data cleansing.

It’s important to note that web scraping, including using web scraping APIs, may be subject to legal guidelines and terms of service of the website being scraped. Some sites may prohibit scraping altogether, and others may require permission or have specific guidelines for the use of scraping. Therefore, it’s important to check the terms of service and legal guidelines of the website before scraping any data.

4. Reduce friction and remove distractions:

Some aspects of your website will detract from the value and message you’re attempting to convey. Complicated animations, overly long content and “stocky” website images are just a few examples.

With only eight seconds to catch your user’s attention, you must make it abundantly clear what they will learn on the page they are viewing, and your design must not distract people from this.

5. Make use of white space:

Whitespace is another frequently overlooked element in Chicago web design companies, but it packs a powerful punch. Knowing when to use whitespace can help elements of your website stand out. That is an excellent method for drawing the eye, focusing attention, and providing much-needed breaks between content. It also makes content easier to scan and appears less cluttered.

6. Minimize Page Load Time: Reduce page load time and increase engagement:

It makes no difference how professional your website appears. If the viewer has to wait 10 seconds for your page to load, you’ve already lost them. According to Kissmetrics, the longer it takes for a web page to load, the higher the page abandonment rate.

Furthermore, slow loading times will harm your Google search ranking, burying your site among lower rankings in search results.

Loading time, like SEO, is influenced by page design and programming. Numerous methods for increasing page speed include optimizing the code, reducing the number of redirects, optimizing images, and more. Check out Moz’s quick list for more tips on increasing traffic.

7. Use calls to action:

Once your visitors arrive on your site (most likely via the blog or home page), you must direct them to pages that will help nurture them to conversion. People are lazy, so make it simple for them.

One of the most effective ways to enhance your Chicago web design company with this in mind is to place call-to-actions in areas carefully. For example, in the top right corner of your navigation, below sections that require action, and at the bottom of your website pages.

8. Background Images Make Your Homepage Memorable:

Most people learn visually rather than auditory or experientially. That explains why 80% of people remember what they see while only 20% remember what they read. That is crucial information to remember when designing your homepage. What kind of background will you use? Will it be a single-color tone with a bold heading or an image that catches the eye? Whatever you decide, make sure it is consistent with your Chicago web design company’s unique character and purpose.

Why a good website is Important:

  • One benefit of having a website is that it is accessible to everyone, anytime, at any moment. Customers can access your website and avail of your services or obtain the information they require even during non-business hours, which is one of the critical elements in the importance of a website in the business. The website is constantly in operation to ensure that customers who visit are always served in the comfort of their own homes.
  • Over half of customers expect any brand or Chicago web design company will have a web presence where they can access their services. One of the most appealing aspects of a website is how simple it makes information available to customers. A website is nothing more than a medium for communicating with customers and providing them with information and resources.
  • A website increases your company’s accessibility exponentially because you can access it from anywhere in the world. As a result, websites assist businesses in breaking down geographical barriers and significantly increase sales.
  • Websites can serve as your online store, office, or showroom for a meager cost. The visibility of a store will be limited to a certain radius around its location, depending on its type. However, visibility and reach are virtually limitless for a business with an online presence. Users from all over the world can access the website.


The design of a website is a serious matter that shouldn’t take lightly. A well-designed website can help you make an excellent first impression on potential customers.

It can also assist you in nourishing your leads and boosting conversions. But, more importantly, it provides a good user experience and allows visitors to access and navigate your website easily.

So, if you’re looking for a web design chicago company, ensure they can create user-friendly and accessible websites.

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