There are certain steps to take if you want to create a successful video blog. You can check out our guide here to learn more.
YouTube has over 2 billion users worldwide and that number continues to grow every day.
One of the most popular things to do on this wildly successful platform is creating video blogs, which offers a unique way to connect with millions of viewers across the globe.
However, starting a video blog isn’t something you can do overnight. Before you begin making your content, there are a few key steps to take.
Read on to learn the 5 most important steps to take before launching a video blog.
1. Get a Camera for Your Video Blog
If you’re going to have a successful video blog, getting the right camera is essential. Do some research beforehand or check out some videos about how to start a video blog on YouTube.
2. Figure Out Lighting
Another important element of shooting your video blog is your lighting. Natural lighting can work great, but you’ll need a good studio set up in order to get the most out of your filming capabilities.
Here are the main lights you should be using:
- A key light is your main focus light. This is typically placed right in front of the camera, a few feet from the subject’s eye level.
- Your fill light is placed on the camera’s opposite side should eliminate any shadows cast by the key light.
- The back light goes behind the subject and is meant to add more light to the head and shoulders.
Having the proper lighting will help you create good-looking content that keeps your audience coming back. Be sure to invest what you can into some good equipment for high-quality video blogging.
3. Come Up with a Name and a Theme
Most audiences that tune into a video blog are looking for a specific type of content, whether it’s food, beauty, travel, or other areas of interest. Pick out a niche interest of yours and use it to drive the creation of your video blog content.
Once you’ve done that, start thinking about the name you will be giving your channel. It’s best to come up with something loosely related to your content. For example, if you’re featuring crafts on your video blog, you could name it “[Your Name] DIY” or a similar title.
4. Create a Logo
After you come up with a theme and a name for your video blog, you should develop a YouTube logo for full-circle brand recognition. This will help your audience remember your brand and can also attract new followers to your channel.
Your logo should be clean, bold, and simple enough to be visible as a small thumbnail image. It can be something as simple as letters or a block image of something that pertains to your content. Check out other company logos for inspiration if you need some ideas.
5. Be Consistent and Be Yourself
One of the most important things to remember when you’re creating your video blog is this: make it genuine and make it consistent. Your audience will pick up on any fakeness or nervousness, so do what you can to be yourself in front of the camera. If you’re consistent with your posts and your personality, your followers will be more inclined to connect with your content.
Start Your Video Blog Today
If you’re dreaming of creating a video blog of your own, you can accomplish this goal with hard work, dedication, and the right equipment. Now that you know the most important steps to take, start planning out your video blog today!
For more tech advice, check out our other blog entries.
Author Bio: Cathy Carter
I travel the entire world while blogging and doing freelancing services. Before I started writing for a living I experimented with various occupations, but writing is my favourite job and doing it full time makes me happy. I helped many of my clients build their audience online. I love creating unique and research-driven contents.