Besides making phone calls, mobile devices run a host of apps that help us achieve almost every purpose that you can think of. Whether it is a business utility app, social messaging app, a popular mobile game or a mobile shopping cart, mobile apps make it easy and fun to operate our Smartphone.
We do love them as they make our daily tasks easy as well as making important services and information accessible and more convenient.
Today, it is possible to connect to millions of friends from all over the world through various social apps, shop for goods and services from anywhere, make payment without making a trip to the bank, and entertain ourselves among many other functions.
All this is thanks to the highly innovative mobile applications.
What is the Use of Mobile App to a Business?
Table of Contents
- 1 What is the Use of Mobile App to a Business?
- 2 How Can Your Business Benefit From A Customized Mobile App?
- 3 Building a Mobile App for the Next Generation
- 4 Trends that will Influence Development of Next Generation Apps
- 4.1 1. App Development Tools and Approach
- 4.2 2. Platform as a Service (PaaS) Application Development
- 4.3 3. Integration with Trending Technologies
- 4.4 Related Post
From a business standpoint, mobile devices are regarded as the key channel through which consumers interact with various products or services offered. For this reason, businesses from all over the world, both small and big are seeking to build an app with features that support their operations and brings them closer to existing and potential customers.
Unlike a few years ago when mobile app development was reserved for big companies and businesses, in this mobile era even small start-ups are serving their customers more efficiently and earning better profits through mobile apps.
Apps have become a necessity for any business that wants to serve the current and future generation as well as to withstand the high competition in the market.
How Can Your Business Benefit From A Customized Mobile App?
- To offer more value to your customer.
- Promote and market your products/ services.
- To offer quick user support.
- To reduce cost and increase revenue.
- Increase consumer engagement.
- Build customer loyalty.
- For easy and effective market analysis.
- Strengthen your brand.
There could be more benefits depending on your industry and it is critical to have a personalized app for your business to boost your profits and again standout from your competitors.
The fear of the high cost of app development is no longer a concern as you can get affordable developers to design and deploy a quality mobile application for your business goals.
Building a Mobile App for the Next Generation
One of the most ‘notorious’ trait of technology is the rapid change. The most advanced technology we knew 1 year ago has been overtaken by a new innovation. Every bit of the tech world is evolving, and it will continue to evolve owing to new discoveries and customer demands.
The technological advancement and the need for more efficiency have created the need for every business and organization to build an app with features that enhance usability and support new technologies and innovations and satisfy the demand of the digital generation consumers.
Today, businesses are faced with a challenge of developing mobile apps that incorporate various new innovations such as cloud, Big Data, Artificial Intelligence (AI), BYOD, IoTs, Machine Learning and Blockchain among other advanced technologies and trends.
The next generation of app development must consider integration with various mobile devices, web services, platforms and data to offer a seamless user experience (UX) across different mobile devices and tech protocols.
However, the new user and technological demands have prompted developers to use improved as well as innovative design and development tools and approach to keep up with the ever-changing technology.
Trends that will Influence Development of Next Generation Apps
Next generation app development will depend on a number of technological and social factors including:
1. App Development Tools and Approach
Mobile developers are shifting from traditional mobile application frameworks such as swift (for iOS) and Java (for Android) to embrace cross-platform tools to build a single app that can run on multiple platforms.
There are many cross-platform development tools such as Xamarin which builds apps that can run on iOS, Windows, Android and MacOS platforms, Flutter for Android and iOS platforms, NativeScript, Monocross, Unity and many others.
Cross-platform mobile app development will shorten the development period and lower the cost of application development.
2. Platform as a Service (PaaS) Application Development
To build an app for the next generation also needs a single central project management which comprises data analytics, cloud storage, data integration and mobility. Using PaaS development platforms is cost effective as it provides access to the best technology and tools without the need to maintain the infrastructure.
It enables you to quickly and easily build modern apps that meet both your business needs and user needs for any platform or mobile device. PaaS developed mobile apps will exploit the current and future trends to drive your business forward.
This also saves you from the task of keeping development tools updated as the service, automatically updates the underlying technology.
3. Integration with Trending Technologies
Image source: www.i-scoop.eu
AI and Machine Learning
Artificial intelligence and machine learning should be the focus of your modern mobile app development as the two are known to enhance and refine the customer experience.
We use it every day through Google search, Facebook suggestions, and our predictive mobile phone keyboard. Apps such as Google, Flipora, Pandora, and Siri use Machine learning and AI to learn the user intent and perception so as to automatically provide more accurate information to the users at the right time.
Next generation app development will employ these technologies to implement automated and responsive solutions for their business.
The technology that supports cryptocurrencies is rapidly gaining popularity across the economy and is already transforming the financial market, health sector, E-learning, logistics among many others.
The security, integrity, and confidentiality offered by blockchain make it the new technology trend for all kinds of transactions in the economy.
Next generation apps should enable integration with blockchain innovation to take advantage of its capabilities and to remain relevant in the coming years.
Internet of Things
Though the adoption of IoTs has been slowed down by lack of telecommunication network infrastructure to connect objects, experts predict that over 20 billion objects will be connected in two years to come, which makes it one of the influential next-generation technologies.
This will ease the processing of multiple types of data which could be a big plus to help to make an informed business decision.
VR technology extends beyond the cinema and gaming scope. Future mobile apps could use VR to allow consumers to interact with virtual objects to give them a real-world experience before committing to purchase or subscribe.
This technology will enable collection, processing and analyze huge volumes of data. Coined with machine learning and artificial intelligence, big data systems can be applied in business to forecast consumer trends and behavior to help make more informative decisions.
Speech Recognition and Natural Language understanding
The technologies use AI to recognize and decipher natural language so as to offer the user a relevant response.
Google App has started the application by enabling users to search using their voice rather than typing. It can also be used to enhance security and identification in mobile apps.
As technology evolves to unimaginable levels and consumers continue to demand new solutions. It is important for businesses to take the advantage of the increasing use of mobile devices to improve consumer experience and satisfaction.
The next generation of app development will not only bring the new technologies into the business but will also quicken the app development and lower the cost of app development.
Application developers should also remain updated with emerging trends and innovations so as to identify new opportunities for mobile app development.
Shahid Mansuri co-founded Peerbits, a mobile application development company based in India, in 2011 to provide Blockchain app development services. There are Sales offices in the Middle East and North and South America. Shahid’s visionary leadership and flamboyant management style have yielded fruitful results for the company. He believes in sharing his strong knowledge base with a learned concentration on entrepreneurship and business.