As a part of business process, content marketing considered to be one of the most pivotal strings in any promotional campaign. Sharing content is one of the tasks that define the real value of your business.
This is where blogging comes into play. So, do you want to be a successful blogger? If the answer to this question is yes, then my fellow blogger aspirants, you are at the right place.
In order to become a blogger, you must know few google tools. These tools will help you in conveying the right message to your audience with the right tone and approach. Google is the hub of digital marketing.
When we talk about trending a blog in search engine, Google spawns you with various useful and free tools (Isn’t that sweet?). These tools are helpful in understanding the audience and even writing clearly.
So, without further ado, let’s get you started,
5 Free Google Tools For Bloggers
Keyword Planner: Google AdWords
In order to write a blog, you need to address the right set of audience. As a matter of fact, there are many tools available that can be used to get a hold on what type of keyword you should target for maximum visibility.
Google Keyword Planner is one of the best keyword research tools. As a blogger, you must use this tool and follow three golden rules, Experiment, Experiment, and Experiment.
This tool may seem a little basic, however for a blogger aspirant like you, it can provide necessary information which will help you in empowering the bottom line of your blog post. This bottom line will help you to gain lucrative SEO rankings.
So, make use of this tool and increase the reach of your blog.
Read Also: How to Create a Blog with WordPress
Google Search Console
Google search console is a ridiculously helpful google tool to gain insights that will help you analyze the progress of your blog. There is so much of data in the tool. You can just never stop learning from it.
You can track the average rankings of your post as well. In addition to that, you can Google search console gives you all sorts of insights about your website’s traffic and linkings (Backlinks and internal links).
As a blogger, you must leverage Google Search Console for the betterment of your bog. Use the data of the insight to improve your blog and keyword research. Plan your actions and see your blog gaining rankings and trust of your audience.
Do you make any kind of strategies before blogging? If not, then you might want to take a few steps back and brainstorm a bit.
If you already have some tactics planned out, I would say those are in light of sturdy stats and search engine rankings. So, if that is the case, you need to get some idea on this powerful tool of Google: The Google Analytics.
There is no denying that two persons cannot use this tool in the same way. However, being a content marketer you are bound to take some steps in order to keep your blog alive.
Google analytics gives you helpful insights about your website. That will give you details about the total number of sessions and pageviews as well.
This tool has a lot of possibilities and it provides seamless data. You can observe active users on your page and the user flow also. You can check the bounce rate of your web pages separately. This helps you in regulating the average bounce rate of your website.
Google Analytics is like the holy grail of bloggers. If you miss this tool, well then what is the point of being a blogger unless you are prattling about your influence on the world.
Read Also: Top Affiliate Programs for Bloggers
In blogging, fresh ideas are very important as food to the human body. As the necessity, it is very difficult to train a mind to get new ideas and vision constantly. This is where a blogger can use Google Trends.
This is an amazingly helpful tool that will keep you on the track of what’s trending. Whenever you are brainstorming new ideas, you must go through Google Trends. It will give you all sets of new ideas.
All you need to do is enter a query related to your niche. Once you jot down the search term, you will see a list of popular topics and common search queries regarding that term.
This will give you a fair idea of how you can select a topic for your audience. This way you can keep a nice pace with the trend as well.
Read Also: Best AdSense Optimized WordPress Themes
Google My Business
Maybe for you, the local listing is not big. Or maybe it is the thing you need most. That depends on whether you need a local listing or not. There are many cases where a person needs a local listing so that they can target specific locations.
Google My Business is just the tool for that. You can list your company and location in the tool to get listed. With this tool, you can educate your target audience about your company. Where are you located and what you do. Things like these can help you in building trust and reliability among your audience.
The only thing that matters here is some direct information about your company. They want to know all the physical feasibility of your business. So, you need to be specific on that.
Don’t talk crap and be direct. Provide them with a phone number, your office timings, and of course your physical address.
Then you’ll be good to go.
So, make use of Google My Business and stay close to your audience.
As far as my verdict is concerned, I say these google tools are prerequisite for a blogger. A blogger needs as much as exposure he can get and this is the reason these Google tools must be in your arms bag. Let’s have a quick recap to see which tools you need as a blogger.
- Keyword Planner: Google AdWords
- Google Search Console
- Google Analytics
- Google Trends
- Google My Business
I will close this post just by these words. “For A Blogger, Tools Are His Weapons To Conjure The Great War Of Content”.
I hope this post about google tools does help you. If you have any question or suggestion, feel free to get in touch with me via comments.
Sarah Clarke works as a writer for Media Fortress, a web Designing Agency offering Internet marketing. She is a web addict and spends too much time in front of the computer. For more blogs you can follow her on Facebook, and Twitter.