The internet is filled with multiple free classified sites for marketing purposes. These classified sites are ideal for small business owners who do not have a dedicated budget for marketing. They can invest a small portion of their budget in posting ads on the top directory sites and invest the rest of it in strengthening the sales pipeline.
To derive enough value out of the free directory sites, you first need to select the ones that work great for your product/service. This small guide will help you search for the best classified website for your offer.
Step 1: Create a List of All Classified Websites that You Can Find
Search for a list of classified sites on the internet. You can easily find a comprehensive list with hundreds of websites on multiple portals. Copy these names and their hyperlinks onto a word document first so that you can refer the list later. Curate the list with the names of the top classified sites like www.bedpage.com and rank them in order of preference. If you have heard about a few free classified sites already, put them on the top of your list.
Step 2: Browse these Websites and Find the One That is Simple to Navigate
Now, browse these websites one by one. Do not spend more than 5 minutes on browsing each of these websites. Within a couple of hours, you will have finished the entire list. Eliminate the websites from the list that give you a tough time browsing. Shorten down the list to approximately 50 top directory sites that feel easy to navigate.
Step 3: Choose Websites that Have Localized Classification
While browsing the website look for local classification. Choosing the websites that have a field for local classification will give you an edge on the competition if you are selling your products/services in a specific region. The most popular websites like www.bedpage.com often have the listings categorized under names of different cities and states. These websites provide a great browsing experience for the local audience.
Step 4: Read Reviews About the Websites that are Still on the List
After step 3, you should have around 20 names on your list. Read reviews about these directory sites on different forums. You will find that a few of them do not offer the sellers a good selling experience. Remove these free directory sites from your list. The selling experience plays a major role in the overall success of your campaign. If posting and selling on a particular website are tedious, you will want to give up on posting ads entirely.
Step 5: Choose 5-6 Different Websites from this List for Posting Your Ads
Drill down on your choices further and keep 5-6 different websites in scope now. Post ads regularly on these websites to get enough exposure with your advertisement campaigns.
The quality of content that you use on the ads will determine the overall success of the campaign. So, it is a good idea to hire a dedicated content developer to design the ad campaigns.