In today’s world, you always have to think ahead and that is why planning is vital. Even for the realms of digital marketing, planning is crucial. This is especially true because everybody in the business will be doing digital marketing.
And you should do digital marketing so not only for the sake of doing it but to actually market your products effectively and efficiently.
In order for your own digital marketing initiatives to stand out, you have to plan it well. And in order to help you out in coming up with a plan that is geared for success, we’ll let you in on some tips to do just that.
With all these in mind, here are some professional tips from us on how to develop your digital marketing strategy plan this 2018:
Tips on How to Develop Digital Marketing Strategy Plan
Table of Contents
Analyze your goals
For anything you need to do, always think about your goal first. There is no better way to go about any and all activity than by thinking of what you what to accomplish with it first. Knowing what you’re aiming for will motivate you better, driving you to do your best.
In analyzing your goals, there are a bunch of things you can consider. You have your organizational mission, vision and also take a step further your long-term goals. You would want to be nearer the state you envisioned your business to be in when you just started.
There are also some short-term goals like annual profit growth, or a significant market share for example. It’s just good that you have an idea of what you would want to be able to achieve with all the efforts you’re going to put in the incoming year.
Establish what you really want to achieve. Do the usual “SMART” check. Ensure that your goal is specific, measurable, attainable, realistic, and time-bound. If you do this, all your efforts will be concerted in a smart goal, and you will have a smart plan to attain it.
Envision your buyer profile
The next thing you have to do when you develop your digital marketing strategy plan is to know your customers. It is of paramount importance that you understand who you are selling to, what products they are buying, and how you can engage them in your digital marketing activities.
We understand that a lot of businesses, take e-commerce, for example, have diverse product offerings, targeting different kinds of buyers, which would then require varying marketing strategies.
It is important to categorize your buyers and strategize for each category. This is called profiling your buyers. Actually, even if you have just one product line that is restricted to a certain demographic, you should also do buyer profiling to separate your target market from the rest.
The fundamental way to do buyer profiling is of course through basic demographics: age, location, income status. You can also add in the nature of the business, or the job title if your products are designed for specific fields. A combination of these different aspects gives you a number of buyer profiles that you will have to target.
Now, you will have to design marketing strategies on your products for combinations of these demographics. Always remember that no single strategy works for all buyers. Strategize well for the specific buyer profile.
Read Also: Marketing Strategies for Small Businesses
Identify the right online channels
There are lots of channels out there where you can do your digital marketing. A lot of businesses choose to advertise on Facebook, and that works for them. But that doesn’t mean that you should just choose Facebook right away.
You can come across a lot of suggestions out there on how to choose the right marketing channels. Here’s our own guide to marketing channels:
- Be knowledgeable of the different digital marketing channels. There is email marketing, pay-per-click advertising, search engine optimization, display advertising, social media marketing, content marketing, and online public relations among others. While it is tempting to try all of them at the same time, we believe it is more realistic to try those you can afford – in both financial and effort-wise senses – and start from there.
- Be bound by your goal. Are you gearing for brand awareness, are you trying to reach potential customers, or would you want to generate traffic and lead them to specific products? A channel is always good for a specific function but not for all.
- Be mindful of your budget. You would not want to go overboard. Marketing is important but it is not the only thing you should spend on. What good is it to market if your inventory is short?
- Know what you can do, and where you need help. There’s a bunch of things you can do for an online marketing activity. The question is: can you do it? Know what your team can do, and when and where you might need to outsource. You would only want the best and it’s great if you can do it, but if you cannot, do not settle for mediocrity.
Personalize Customers’ Digital Experience
Personalization is an advantage in marketing. For services, just knowing the name of your client and suggesting their usual choice can spell all the difference. It makes your customers feel that they are special because you spend time and effort to know who they are and what they like.
The same goes for digital marketing. It is a great thing to personalize your campaign to your customers. It gives a bit more punch to address your customer’s name in an email, over saying “dear valued client”.
Personalize where you can. But to do this, make sure that you have equipped yourself with the tools that can help you do just that. Invest in tool and solutions that can help you get customer information so that you may be able to use this to personalize your marketing initiatives for them.
Engage your audience in chatbots
Chatbots is one of the digital marketing trends you’ll see this 2018. This being said, we don’t want you to get left behind. You must equip yourself with chatbots that can engage your audience with you.
Chatbots can answer questions, recommend products, provide feedback, and take orders. Here are some benefits that chatbots have for you.
- Chatbots can provide customer service for you. You would not need to get the services of contact centers to help your customers 24/7.
- Chatbots can solve customer problems, especially the simple ones that do not require your intervention.
- They are optimized for different platforms so you can integrate them into various channels
Chatbots simply are nifty tools that can do you a lot of good, and save you from a lot of trouble. Would you want to get left behind on that?
PLAN AHEAD, AND PLAN SMART
Be sure to finalize your digital marketing plan this 2018. Armed with confidence that your plan – and a well-rounded plan at that – will get you moving this year. You will be sure to reach your goals for the year.
There are lots of guides to writing a business plan on the internet that helps you to create your business marketing plan.
Just remember to be serious about your planning and that your plan would not just be a text on a paper but an actual guide to what you will do this 2018. Good luck!
Working for an e-commerce fulfilment, Outreach Community Specialist Bella Randall is dedicated to educating businesses in internet marketing, ecommerce management, and fulfilment.