The internet today has over 4 billion internet users globally. Digital marketing is the use of the internet, social media, search engines, social media, and various channels to reach an audience. In this digital era, digital marketing is the best way to reach the billions of consumers who use the internet daily. Digital marketing can, include offline activities as well. There are however different types of marketing strategies and techniques used by a digital marketing agency to reach different demographics.
1. Content Marketing
Content marketing focuses on the creation and distribution of content for a specific audience. The content focuses on being consistent, but most of all, relevant and valuable, the eventual goal is to drive customer action. Relevance and value set content marketing aside from spammy advertising, with the content being attractive enough for the audience to seek it out for consumption.
Content marketing is a huge part of all digital marketing, be it SEO, email or social media marketing and quality content should form the bulk of your marketing activity. Some examples of content marketing include videos, blog posts, infographics, white papers, podcasts, eBooks, case studies, etc.
2. Search Engine Optimization (SEO)
Search Engine Optimization (SEO) is how you get good traffic from organic or free search results on search engines like Bing or Google. The traffic to your website must be relevant to your business or industry. If you manage to drive a huge volume of visitors buying Macintosh computers and you sell raincoats, the traffic will not help you in any way.
When you optimize your content, you increase relevant traffic to your website that grows with time. Without SEO, nobody will locate you on the internet. If you feel that digital marketing is too time-consuming, you can engage a digital marketing agency to take care of your digital marketing strategies. Some of the optimization strategies you or the agency can use include the research of relevant keywords and adding them into your website, optimization of website titles, loading and description speed, and appropriate backlinks.
3. Social Media Marketing (SMM)
Social media marketing is a strategy where social media platforms are used to drive traffic to your site. Using social media increases exposure and builds meaningful relationships with your clients. SMM benefits everyone, but B2C (Business to Consumer) and Software as a Service (SaaS) companies benefit the most. Social media marketing involves listening to your customers and sharing content that benefits them. Together, SEO, social media marketing and content marketing are called inbound marketing, a marketing strategy that aims to attract and engage traffic to the website.
4. Pay- Per- Click
Pay-per-click is an advertising model where marketers pay a small fee every time someone clicks on their advertisement. In short, it is buying visits to your website, as opposed to getting them free via SEO or different types of digital marketing.
5. Email Marketing
Email is among the popular digital marketing strategies, and it involves the use of email for promoting your products or services. Email marketing also involves building customer relationships. Emails sent to clients speak to them as well as fostering brand interactions.
6. Radio Advertising
Radio is one of the oldest forms of advertising, and one of the most powerful, especially for local businesses. Radio ads are affordable and you do not need to produce any visuals as the ads rely on the listeners’ imagination. Just like any digital marketing strategy, you have to know your audience, have a great script, a professional voice-over, and time the right moment to advertise. You can hire a digital marketing agency to run your campaign and remove the burden from your shoulders.
Marketing in this digital era has come a long way from what it used to be. Digital marketing now reaches more people than any other form of advertising. Radio is one of the oldest advertising methods that has stood the test of time. It reaches far more people and is affordable as well.